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Management - Product

Category & Supplier Account Manager 

Accounting & Finance

Experienced in sales and production coordination. Knowledgeable in event planning and coordination, and brand and digital marketing. Skilled in physical inventory, effective communication, teamwork, office administration, and social media. Very experienced bartender with a demonstrated history of excellent customer service with a strong work ethic. 

• Manage all aspects of a $4.5 million dollar account from start to finish
• Develop quotes of products and services in order to generate sales orders
• Negotiate best pricing from factory partners, and manage program pricing for certain clients
• Enter all sales orders, send to factory partners, and follow through to make sure production lead times are met for allotted deadlines
• Collect and invoice clients for all sales orders
• Point of contact for sales team with Brand Fuel's factory partners
• Develop speculative, targeted product samples for clients
• Create and maintain innovative email marketing campaigns for sales teams
• Assist with Brand Fuel's external marketing efforts such a social media, content production, event planning, marketing mailers, client gift programs, and website updates
• Serve on a dedicated back up team when other support/sales staff are out of the office or work flow is high
• Maintain an accurate, up-to-date, and organized inventory for any and all products returned

Sales & Production Coordinator

• Utilized high levels of energy and superior multi-tasking abilities to quickly fill drink orders in this extremely fast-paced establishment.
• Carefully checked identification of all customers to ensure compliance to state alcohol regulations.
• Continually stocked bar with glasses, ice, liquor, garnishes, etc.
• Maintained inventory and high levels of cleanliness.
• Poured mixed drinks, took payments, waited on guests sitting at the bar.
• Continually found new methods to maximize sales, profit, and cost control.

Bartender

Brand Marketing Strategy Intern
• Learning strategy, development and execution of social media and email marketing strategy
• Study client focus areas, branding, goals, and conversion metrics, and create and implement social strategy for clients
• Learn key email marketing platform functions on Klaviyo and Mailchimp.
• Employ principles of strategic planning, and access marketing and media needs and formulate short and long-term solutions
• Study and master targeted digital advertising
• Study and develop best practices and social strategy for clients on Facebook and Instagram, and create and implement paid digital campaigns

Intern

• Utilize expansive knowledge of mixed beverages, specialty liquors and craft beers to serve customers
• Engage with bar customers and provided outstanding service to increase customer loyalty
• Partake in entertainment for the customers with knowledge and ability to perform various dances on and around the bar
• Successfully handle and maintain the correct amount of cash in bank
• Produce cocktails in a high-volume environment quickly and efficiently

• Skilled in mixing, garnishing, and serving drinks in keeping with the bar's specifications
• In-depth knowledge to assess, anticipate and meet multiple guests' requirements at high quality standards
• Maintain correct amount of cash in set bank during every shift
• Hands-on experience in keeping the bar stocked and sanitized while always providing welcoming and caring service
• Demonstrated ability of helping guests in choosing menu items, taking orders and making guests feel taken care of throughout their visit.

• Skilled in mixing, garnishing, and serving drinks in keeping with the bar's specifications
• Comprehensive knowledge of inventory on hand, drink mechanics, and drink pricing
• Demonstrated ability to keep the bar organized, stocked, and clean
• Anticipated customers' needs for additional drink or food service

• Answered all phone calls regarding orders, stock checks, past orders, invoicing, price checks, and redirected calls to the proper receivers
• Responded to customer inquiry calls, quickly assessed the customers' needs and problems in order to deliver an ideal solution
• Fulfilled all orders placed via phone, email, and fax in an efficient manner
• Researched lost/damaged orders, tracked shipments, and promptly sent out replacement orders
• Checked and managed stock availability to fill high volume orders
• Organized and sent out all invoices in order for customers to make payments on time

Customer Service Representative

• Managed and supervised front end department of one hundred plus employees
• Maintained a positive work environment for employees to strive
• Educated associates by equipping them with the necessary skills and knowledge required to efficiently complete day to day responsibilities
• Provided extensive customer service with new customers and maintained positive relationships with existing customers
• Oversaw cash operations by enforcing store policies, conducting audits, and constantly monitoring cash levels in the trays

Assistant Customer Service Department Head

Annette Trayer is a Category & Supplier Account Manager at Brand Fuel in Virginia Beach, VA.

Annette Trayer

Annette Trayer

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