Amy Deaton

Designing a medical web application for multiple user types, including: provider, billing, patient, and business administration. Conducting design research. Mapping user flows. Creating functional high-fidelity prototypes, testing them with the user, and creating iterations of the design to fit the users' needs.

Designs brand assets such as logos, branding guides, event marketing materials, and social media posts. Designs website layouts and graphic elements for web. Illustrates graphics for both print and digital. Collaborates with marketing teams to create assets cohesive with the brand. Edits and animates elements for video.

Solved consumer problems by determining their needs to align them with products that best suit their unique style of bike riding. Facilitated inclusive and welcoming interactions with a diverse customer base. Promoted the shop’s values of a healthy outdoor lifestyle by designing product tags that help the costumer quickly understand a bicycle’s category and best use.

Provided brand expertise and created an energetic environment to give customers the confidence to make an informed purchase. Designed newsletters announcing promotional deals, new products, and events. Activated consumer interest through community events and social media outlets. Created brand assets for use on items such as apparel, water bottles, and price tags.

Designed captivating marketing material and high-quality web assets. Created and refreshed brand assets such as building signage, specification sheets, apparel, event posters, and social media posts. Managed a small team of contractors to complete a large branding overhaul of specification sheets. Developed designs for use in textile prints. Edited photos and created graphics for the website, adhering to brand standards.