Amanda Fleming
Senior Digital Account Manager · BMF
Wilton, CT
Work Experience
Senior Digital Account Manager
BMF2018 – 2020
I propelled clients' brand storytelling capabilities, specializing in creating digital experiences from inception to launch that facilitate social media engagement with consumers and amplify campaign messages. I navigated corporate client's social media influencers and digital and technical landscapes creating 40M impressions in 2019. I managed BMF's simultaneous projects in sports, luxury, retail, lifestyle, arts and entertainment, philanthropy, B2B, travel, culinary and dining, small business and community outreach highlighting my passion for innovative enterprise sized projects. Selected Contributions: -Launched a B2B Collective for Mastercard; 4 panelists, a virtual Risk Summit with 1,000 attendees and various LinkedIn Live Sessions with panelists and Executives -Delivered high quality projects on time and on budget yielded the following results for 2019; 145+ Total Influencers, 30M+ Total Reach, 50M+ Total Followers, 1.4M Total Engagements, 1K Total Social Posts, 40M Total Impressions
Communications and Client Relations Manager
Radar3602016 – 2018
Managed client expectations for event staffing and operations. Planned activations and recruited production staff and brand ambassadors for multi-city national tours. Monitored social media and community engagement. Selected Contributions: ? Increased client sales by 15% in first quarter utilizing client database and strategic sales ? Organized and launched 3 national brand tours simultaneously for Google, Dyson, and Verizon/Aol- OATH increasing brand awareness and outreach by 30 %. ? Drove overall company productivity by 35% by consolidating business management platforms
Co-Founder
Futureo2015 – 2017
Handled all operational, marketing and PR aspects of company both internally and externally. Oversaw user acquisition and engagement while implementing social and digital media strategies. Engaged and managed team, clients, and investors on a daily basis to drive business forward.
Selected Contributions: ? Created and managed 3 platforms for the brand; website, Instagram, & Twitter ? Executed new client consultations for 20-30 new clients per week; signing 50%
Public Relations Manager
Leica Camera Inc2014 – 2015
Oversaw National media and PR department during transition from agency to in-house. Wrote and published over 50 press releases for new products, partnerships, HQ grand opening and 3 store openings. Collaborated with VP of Marketing to plan and execute product launches, gallery exhibits, bi-coastal trade shows, brand collaborations and HQ opening
Selected Contributions: ? Wrote and published over 50 press releases for new products, partnerships, store openings, Photokina ? Created social media strategy that doubled digital footprint and brand awareness ? Reduced PR and Marketing expenditures by 10% identifying target market social media trends and implementing multi-platform gaming campaign
Assistant Global Media Planner
Calvin Klein2011 – 2013
Assisted media team with all planning (including print, digital, OOH, and broadcast), billing, and production for Asia, Europe, and Latin America.Managed spec process and global competitive reports for Europe, Asia, Latin America. Maintained material specification information, broadcast production information and contact information.