Tim Racho
Senior Graphic Designer · Cushman & Wakefield
Stamford, CT
In My Own Words
Senior Graphic Designer for Cushman & Wakefield, in San Diego, CA. Prior to to this, I was the Director of North American Sales at Leader Bikes USA, a staple brand in the track and fixed-gear cycling community located in San Diego, CA. Servicing Key Accounts, Dealers, and Customer Service. With 12 years of professional design experience, I held the position of Director of Creative Services at Colliers International in New York City. Utilizing my experience in communication arts across various mediums and disciplines, I am responsible for the creation, production and management of integrated design solutions for the Greater New York City / Tri-State Region. Prior to Colliers, I held over nine years experience as a Store Manager and Buyer for 44Board, a board sports division of Pedigree Ski Shop. This included hiring and training new employees, organizing promotional events, fundraisers, skateboard demonstrations and contests, designing original skateboard artwork, updating website content, and writing articles and editing content for their seasonal mail publications.
Work Experience
Senior Graphic Designer
Cushman & Wakefield2015 – Present
- Design and format marketing materials including property brochures, proposals, presentation boards, flyers, postcards, newsletters, and event invitations - Creating logos for future land developments, and existing buildngs and office parks - Determine size and arrangement of material and copy and select font style and size of type, according to Cushman & Wakefield brand standards - Format HTML graphics for email blasts (eg. MarketVolt) - Review final layouts and suggest improvements as needed - Coordinate production of materials including gathering printing bids, packaging artwork and assembling final layouts for printers, preparing notes and instructions for printers and other vendors - Create designs, concepts, and sample layouts based on knowledge of layout principles and esthetic design concepts - Draw and print charts, graphs, illustrations, and other artwork, using computer programs
Director of Sales, North America
LEADER BIKES2014 – 2015
Sales Director for U.S., Canada, and Mexico. Servicing Key Accounts, Dealers, and Customer Service.
Coordinating exclusive bicycle events including demos, sales, and trade shows for consumers and dealers. Built a previously non-existent database of clients using the web-based CRM HighRise, enabling company wide visibilty on client history and future projects.
Achievements: Opened 12 new domestic Authorized Dealer accounts within 6 months, expanding North American store front locations by 15%.
Created a database of existing dealers, competitors locations, and potential locations. Used GIS mapping, historical sales data, and industry trends to pinpoint new sales opportunities.
Director, Creative Services
Colliers International2007 – 2014
Responsible for executing corporate property marketing campaigns from concept through design to delivery. This involves developing highquality proposals and marketing presentations, which include designing flyers, brochures, logos, window signs, tour books, quarterly market reports, and aerial maps which highlighting the market demographics and property locations.
Managing and creating daily e-mail marketing campaigns. Successfully minimizing bounce-backs and un-subscribe rates as well as significantly increased the number of opens and click-throughs. Combating spam filters by hand-coding HTML/ inline CSS for each campaign.
Responsible for the printing and production of presentation materials, window signs, and special event collateral.
Collaborating with the sales and leasing team to define project requirements and offer creative marketing solutions.
Achievements: • Key creative consultant involved in the successful re-branding of the Tri-State Regional offices to Colliers International in 2010 • 2010 Outstanding Achievement Award • Set standards and trained the creative services team to produce effective e-mail campaigns
Store Manager / Buyer
Pedigree Ski Shop / 44 Board1998 – 2007
Store Manager | Buyer Management responsibilities included: educating and training new employees of the company’s protocols, sales techniques and technical product knowledge, directing workflow, monitoring inventory, and merchandising.
• Buying of merchandise for all four store locations and online marketplace • Organized the sponsorship of a team of skateboarders and coordinated promotional events, fundraisers, skateboard demonstrations and contests • Designed skateboard graphics and updated website content • Wrote articles for the seasonal direct mail publication
Achievements: • Promoted from a sales associate to the store manager within 2 years of hire • Produced a skateboard video featuring the entire 44 Board team • Advocated for skateboarders by helping to raise money and promote the building of skate parks in both Fairfield and Westchester Counties. This includes the Stamford, Connecticut skatepark that was completed in 2007
Promotions Associate
Ride Snowboards2004 – 2006
Worked together with the independent sales representatives to educate dealers about the technical specifications of the products.
Delivered tradeshow presentations and on-snow demonstrations to new and existing dealers.
Education
Associates of Science Degree in Business Management
Norwalk Community College2002 – 2004
Associates of Science Degree in Business Management