Sep 2022 — Now
VP Brand Voice, PR + Communications · Therabody
Generated $2B+ in media value through integrated press and communications strategies.
Orchestrated 25+ successful product launches within FDA and FCC-regulated sectors.
Led digital and social strategy, growing Instagram to 1.1M followers.
Integrated product messaging, overarching marketing strategy and business goals to craft a cohesive, impact-driven brand narrative that elevated market positioning and accelerated consumer engagement across channels.
Partnered on investor relations, enhancing stakeholder engagement.
Apr 2022 — Now
Member · Chief
In April 2022, I joined Chief, a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.
Mar 2021 — Sep 2022
Launched on-demand fitness offering, achieving 300% revenue growth.
Built cost-saving internal marketing agency to streamline brand alignment and execution.
Repositioned brand, resulting in 25% franchise expansion and $200M in annual sales.
Jun 2016 — Mar 2021
Revolutionized Jazzercise marketing and business strategy by embracing brand history to carve out a thriving future. Told the brand story through digital video, social, SEO/SEM, events and grass roots PR.
Mar 2013 — Jun 2016
Content Creator + Copywriter · Freelance
Specializing in lifestyle brands I created social media & product copy, print articles, and interviews for a diverse client base that included BLITZ Agency, Primrose Schools, Red Tricycle, San Diego Magazine and The LA Egotist.
Jun 2009 — Sep 2013
Account Director & Strategist · Standard Time, Los Angeles
• Created marketing strategies, developed creative and presented work that won new business and increased initiative-specific brand revenue by up to 32% per quarter
• Led marketing development with Chief Executive, Marketing and Creative Officers of top US brands
• Fostered strategy and execution of broadcast, outdoor, web, print, social media and video media
May 2008 — Apr 2009
Digital Account Supervisor · Team One
• Made strategy & usability recommendations that augmented time spent on brand web site 2 minutes per visit and skyrocketed conversions by >10% in 90 days
• Sought target-relevant partnership opportunities; Implemented organic search optimization for Lexus sites, boosting clicks-through to site by 22%
• Led development of conquest search advertising
• Engineered tracking & reporting strategy that dramatically amplified digital role in ‘08-‘09 marketing plan
Dec 2006 — May 2008
Digital Account Supervisor · TBWA\Chiat\Day\TEQUILA\
• Successfully launched co-branded micro site that received 1MM visitors in 60 days
• Initiated re-design and implementation of multi-layered e-commerce web site
• Sold home page optimization designs for refresh of existing CPG brand web site & managed production and launch of same
• Managed direct consumer communications including email campaigns, promotions and contests
Dec 2005 — Dec 2006
Senior Account Executive · RPA
• Spearheaded integration of national branding into web-based & print dealer & sales outlets
• Partnered with Honda vendors to secure asset and product information sharing, saving over $50K per campaign and developing a permanent asset base
Apr 2004 — Dec 2005
Account Executive · J Walter Thompson
• Established and maintained senior global client relationships in eleven countries
• Saved $150K by working with global JWT partners to secure regional promotional opportunities
• Developed global and regional competitive strategies/market assessments, planning by segment and regional tonalities
Jan 1996 — Dec 2004
Production Coordinator - Film, Commercials, Music Videos, TV · Freelance
Managed post-production and special/visual effects on four major feature films with $500K-2MM post budgets simultaneously; Created production offices on commercial and music video shoots including vehicle rentals, office and production equipment rentals; Coordinated crews, developed call sheets, handled catering, delivery of props, talent wrangling, transportation, travel, castings, wardrobe fittings, PR photo shoots & interviews; Facilitated communication between A-List directors and studios/clients
