Creative Agencies

Fashion

Lifestyle

Outdoor

Yoga

Health & Fitness

Baking

Dogs

Kids & parenting

CMO | High Yield Marketing Strategy | D2C | Franchise | B2B | Brand | PR + Earned Media | Communications + Copywriting | Health + Wellness | ex-Therabody

I’m a transformative marketing executive and strategic storyteller with a passion for building powerhouse brands that move culture and drive results. With more than 15 years of experience across DTC, retail, and omnichannel marketing, I specialize in blending data-driven strategy with breakthrough creative to fuel meaningful growth.

I’ve led marketing organizations for companies at the intersection of wellness, fitness, beauty, and tech—including Therabody, Jazzercise, and global household names like Visa, Disney, CVS, and Too Faced. Whether repositioning a legacy brand or launching 25+ new products in highly regulated categories, I bring clarity, vision, and momentum to every challenge.

At Therabody, I’ve driven over $2B in earned media annually and grew our social presence to over 1.1M followers through cohesive brand voice and integrated communications. At Jazzercise, I launched an on-demand fitness platform that achieved 300% revenue growth and reimagined our global franchise model.

I’ve also partnered closely with private equity stakeholders and executive leadership through all stages of fundraising—from crafting investor narratives and strategic decks to aligning marketing roadmaps with valuation goals.

I’m known for building fanbases—not just customers—by cultivating communities of brand advocates who are influential, loyal, and aligned with mission-driven storytelling. I believe in brands that elevate lives, and I thrive on leading high-performing teams that deliver both purpose and profit.

Let’s build what’s next.

Generated $2B+ in media value through integrated press and communications strategies.

Orchestrated 25+ successful product launches within FDA and FCC-regulated sectors.

Led digital and social strategy, growing Instagram to 1.1M followers.

Integrated product messaging, overarching marketing strategy and business goals to craft a cohesive, impact-driven brand narrative that elevated market positioning and accelerated consumer engagement across channels.

Partnered on investor relations, enhancing stakeholder engagement.

VP Brand Voice, PR + Communications

In April 2022, I joined Chief, a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.

Member

Launched on-demand fitness offering, achieving 300% revenue growth. 

Built cost-saving internal marketing agency to streamline brand alignment and execution. 

Repositioned brand, resulting in 25% franchise expansion and $200M in annual sales.

Vice President, Global Marketing + PR

Revolutionized Jazzercise marketing and business strategy by embracing brand history to carve out a thriving future. Told the brand story through digital video, social, SEO/SEM, events and grass roots PR.

Director, Marketing

Specializing in lifestyle brands I created social media & product copy, print articles, and interviews for a diverse client base that included BLITZ Agency, Primrose Schools, Red Tricycle, San Diego Magazine and The LA Egotist.

Content Creator + Copywriter

• Created marketing strategies, developed creative and presented work that won new business and increased initiative-specific brand revenue by up to 32% per quarter
• Led marketing development with Chief Executive, Marketing and Creative Officers of top US brands
• Fostered strategy and execution of broadcast, outdoor, web, print, social media and video media

Account Director & Strategist

• Made strategy & usability recommendations that augmented time spent on brand web site 2 minutes per visit and skyrocketed conversions by >10% in 90 days
• Sought target-relevant partnership opportunities; Implemented organic search optimization for Lexus sites, boosting clicks-through to site by 22%
• Led development of conquest search advertising
• Engineered tracking & reporting strategy that dramatically amplified digital role in ‘08-‘09 marketing plan

Digital Account Supervisor

• Successfully launched co-branded micro site that received 1MM visitors in 60 days   
• Initiated re-design and implementation of multi-layered e-commerce web site   
• Sold home page optimization designs for refresh of existing CPG brand web site & managed production and launch of same  
• Managed direct consumer communications including email campaigns, promotions and contests

• Spearheaded integration of national branding into web-based & print dealer & sales outlets 
• Partnered with Honda vendors to secure asset and product information sharing, saving over $50K per campaign and developing a permanent asset base

Senior Account Executive

• Established and maintained senior global client relationships in eleven countries   
• Saved $150K by working with global JWT partners to secure regional promotional opportunities   
• Developed global and regional competitive strategies/market assessments, planning by segment and regional tonalities

Account Executive

Managed post-production and special/visual effects on four major feature films with $500K-2MM post budgets simultaneously; Created production offices on commercial and music video shoots including vehicle rentals, office and production equipment rentals; Coordinated crews, developed call sheets, handled catering, delivery of props, talent wrangling, transportation, travel, castings, wardrobe fittings, PR photo shoots & interviews; Facilitated communication between A-List directors and studios/clients

Production Coordinator - Film, Commercials, Music Videos, TV

Allison Stabile is a CMO at Therabody in Solana Beach, California. View their experience, skills and work history on Malakye — the professional network for…

Allison Stabile — CMO at Therabody

Allison Stabile

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