Allison Couillard
Senior Creative Design Manager · Road Runner Sports
San Diego, CAIn My Own Words
I'm a seasoned designer with a strong background in art direction, UX/UI design, brand storytelling, hands on design, marketing strategy, photoshoot production, and team oversight. Through my career I have led design teams, spearheaded the visuals for campaigns, produced in-house photoshoots, fully redesigned e-commerce websites, created design processes, and developed the organization systems for creative assets, all while staying up to date on the newest design trends and software.
Work Experience
SENIOR CREATIVE DESIGN MANAGER
Road Runner Sports2023 – Present
Lead designer for RoadRunnerSports.com. Tasked with a redesign from the get-go, I am responsible for the site's page layout, interaction, front-end look & feel and overall storytelling. This role has allowing me to have my hands and eyes on many parts of the business and create a more seamless customer journey though the funnel. • Completed a full reskin of website resulting in 3% increase in conversion in 8 months • Wireframes for all interior pages (existing and new) • UX/UI design for A/B testing and optimization in collaboration with dev team • Front end landing page and interior page design • Amazon A+ content creation • Social media content creation • Contributed to strategy for internal brand growth • Occasional print and email campaign design • Location scouting and photoshoot assistance
2016 - Current • San Diego, CA + remote My freelance experience has quite a range including e-commerce, liquor, independent bakeries, yoga + fitness brands, pet products and bridal. • Art direction and hands-on execution • Email marketing campaigns • Brand building • Social media strategy, calendar creation + management, content creation • Photoshoot styling & photo editing • Brand outreach and partner program management • Website design & backend management (Shopify, Squarespace + front end) • Packaging design • Blog & SEO optimization • Book design and layout
SOCIAL MEDIA DESIGNER
Youngevity2020 – 2020
• Lead social media marketing with ownership and senior leadership • Full refresh of Facebook and Pinterest pages • Jill-of-all-trades/Band-aid for marketing department overflow
DESIGN AND ADMINISTRATIVE ASSISTANT
Maddie Mae Photography2017 – 2018
• Designed brand blog and wrote SEO optimized posts • Managed first communications with clients • Created workflow in CRM software for streamlining pre and post-production schedules • Designed photo albums and worked with clients throughout the process • Managed brand social media accounts
DESIGN MANAGER
Otter Box2014 – 2016
• Managed a team of Designers and their workload • Designed presentations, emails, sales sheets, social content, OOH and other collateral • Produced/styled internal photo shoots • Maintained the brand's visual voice across all touch points • Oversaw and mapped the creation of the company's digital asset library • Worked with outside display and print vendors
MARKETING ASSISTANT
K Bell Socks2010 – 2011
I see design as a set of tools, informed by insights, that solve brand challenges. Regardless the brief, I root even the most vivid graphics in data.
PORTFOLIO
