Allen Briley

I oversaw all operations at the physical location including P&L, employee training, customer satisfaction, and more. ~Supervised all employees and reported directly to the company owner. ~Led the increase in company profitability to the highest percentage of the decade. ~Hands on approach in growing the company culture and capabilities of the staff. ~Proactive problem solver and first point of contact when critical issues arose.

Primary purchasing categories were men’s footwear, skateboards, private label branded products, and action sports branded apparel. This also included inventory and vendor management of the related categories. ~Curated the top selection of skateboarding products in the region. ~Built close partnerships with leading international brands in the action sports industry such as Globe, Firewire, Rip Curl and more. ~Member of the three person creative team to produce company branded products. ~Led sales team training sessions on the latest products and trends.

Head of all things ecommerce and IT. I led the direction and support of online sales along with ensuring a positive customer experience. ~Implemented an integrated POS and ecommerce platform in 2015. ~Created and led training programs for employees on all new software and hardware upgrades. ~Led marketing and fulfillment teams in relation to online sales. ~Updated the company to a comprehensive digital customer rewards system with marketing integration.

Reported to the previous webmaster directly before taking over the role. I was responsible for all sales related tasks with the online store. ~Created a new protocol for fulfilling online sales from the physical store inventory. ~Helped to perfect a company designed packaging method to ship high value, delicate products.