Alixandria Ogawa

·Increase Flexfit’s brand awareness through innovative marketing campaigns ·Collaborate on tradeshow set-ups, promotional items and hats, and overall implementation of tradeshow strategy ·Prepare marketing and advertising strategies, plans and objectives; plan and organize promotional presentations ·Work with external public relations teams and assist in creating PR campaigns for online and print opportunities ·Create and edit content for Flexfit’s website, email blasts, and other editorial projects ·Assist with the coordination, development, and distribution of marketing materials with internal and external design teams ·Assist with social media strategy and execution

Oversee product seeding initiatives for stories that target key fashion, lifestyle and action sports media and influencers. Maintain product seeding inventory and research seeding kits that help tell the story of the product. Maintain contact databases. Help increase media coverage and social media interactions to support key product stories. Align with the global PR team to distribute seeding campaigns to create the most impact across media around the world.

Assist with selecting products for coverage in print, online and television editorial pieces. Assist with development of media materials including press releases, product pitching and media kit descriptions. Develop and write blurbs for Vans.com “news wall” and Vans Tumblr related to Vans athletes, events and products Manage media samples within Vans office for easy distribution to media and entertainment outlets. Research, track and clip editorial coverage across online, print and broadcast media for internal reporting. Assist with media outreach to promote key collections each season.