Aline Nguyen

Assist in the development and execution of department objectives, brand strategies, client needs, and visual presentation within the Skincare category. Dept-class contributed 66% of total department sales volume in 2017 and delivered +10% beat to budget and +21% growth YOY in 2017. Merchant owner of a third of the brands within the department. Responsibilities include creating and executing brand strategies, and curating and maintaining product assortments in 400 stores across the US. Develop and identify emerging skincare brands, trends, and categories while relentlessly delivering innovative and exclusive product first to market at Sephora. Manage 40+ brand assortments, including productivity, timeliness of updates, and RTV of unproductive skus. Create robust 360* degree launch strategies for key brands/products with cross-functional partners: Inventory Management, Integrated Marketing, Sephora.com, and Education to drive plan beating sales volume.

Joined Hot Topic in June 2009 as a Buying Intern for Women’s Accessories. During the 3 month internship, shadowed Buyers and Assistant Buyers for hands-on understanding of the role within the company. Was hired on permanently as a Merchandise Clerical at the end of the internship and promoted to Merchandise Coordinator within a year. Assisted the Buying dept. in providing administrative support and vendor correspondence. Facilitated strong working relationship between corresponding merchandising teams and the field organization.