Alice Chase

Alice Chase

Associate Producer Transition Productions and PLATFRM · Rockstar Energy Drink

Los Angeles, CA

In My Own Words

Based in LA, I'm an Associate Producer at Transition Productions and PLATFRM, specializing in live broadcasts, digital and unscripted storytelling, branded content, and select scripted projects. My work spans genres and culture, with a focus on skateboarding, snowboarding, surfing, motorsports, and beyond. I’ve produced content for brands like the NBA, PepsiCo, and Red Bull, and for networks including ESPN, NBC Sports, and Discovery+.

Recent credits include the Rockstar Energy Open, X Games, and Formula Drift, where I’ve built rundowns, produced field interviews, managed comms, and worked cross-functionally from pre-production through post.

Outside of production, I co-founded Paradigm Dance Workshop, a touring education program rooted in technique, performance, and world-class instruction. Whether I’m on site with a live event, in post with editors, or teaching in a studio, I aim to connect culture, community, and audience through bold, clear storytelling.

Work Experience

Associate Producer – Rockstar Energy Content Series (2025 Season)

Rockstar Energy Drink

2025 – Present

•Associate produce a five-franchise content slate for Rockstar Energy spanning skateboarding, snowboarding, surfing, and motorsports—owning athlete research, deck building, and coordination with talent, agents, and client stakeholders from pre-production through post. •Field produce interviews and on-location shoots, lead athlete conversations on-camera, and collaborate with the Executive Producer and post team to shape story arcs that align with Rockstar’s voice and brand messaging. •Support the creative execution of Immersion, In Depth, The Process, Controlled Chaos, and Trick of the Week, contributing to format development and delivery strategies across digital and social platforms.

Associate Producer

Transition Productions

2023 – Present

•Support creative strategy and collaborate on 360 multi-platform content delivery for major networks like ESPN, Fox, and NBC, contributing to high-quality live productions, unscripted TV, and documentaries. •Operate as the live broadcast associate producer, managing real-time communications, tracking sponsorship obligations, and integrating athlete profiles into broadcasts. •Contribute to end-to-end production for over 100+ hours of live event coverage annually, from development through post-event analysis, ensuring continuous improvement and alignment with creative goals.

Live Broadcast + Field Producer (Livestream Packaging & Franchise Episodes) - 2025 Season

Formula DRIFT

2025 – Present

•Associate produce the live broadcast for the 8-stop Formula DRIFT series - building rundowns, managing real-time show flow, tracking sponsor deliverables, and coordinating comms across departments. •Field + Story produce FD franchise content including Send It, Kevin’s Korner, Air Force Eye in the Sky, Under the Hood, Moments, and more - collaborating with the Executive Producer, shooters, editors, and post team to bring each episode from concept to final delivery. •Align franchise storytelling with the season arc and digital strategy, helping shape driver narratives while optimizing for audience engagement across platforms.

Creative Strategist + Producer @ PLATFRM

PLATFRM

2024 – Present

•Shape the direction of future events, brand development, and PLATFRM’s online hub by contributing to high-level planning, overseeing the website developers to ensure an innovative and user-focused experience, and driving long-term strategic initiatives. •Develop video content and social media campaigns by leveraging real-time data to optimize performance and engagement across all channels. •Associate produce the live broadcast for marquee events like the Rockstar Energy Open, ensuring seamless execution of event coverage and partnership activations, while assisting content strategy across departments.

Paradigm Dance Workshop - Co-Founder + Chief Operating Officer

Paradigm Dance Workshop

2022 – Present

•Co-founded and manage Paradigm Dance Workshop, overseeing all aspects of operations, including event coordination, curriculum development, and managing a team of high-profile instructors for both summer and winter circuits. •Deliver technique-focused, performance-driven master classes, providing advanced training and personalized coaching to young dancers, while maintaining the program’s creative vision and ensuring smooth execution of educational tours across multiple regions.

Live Broadcast Floor / Social Content Producer - The Uninvited Invitational 2025

PLATFRM

2025 – 2025

• Floor produced the live broadcast from Woodward Park City for The Uninvited Invitational presented by The North Face, managing athlete booking and wrangling, live comms with judges and ops, and on-the-ground show execution. • Built the live format and collaborated on graphics to shape broadcast pacing and narrative, while producing branded and BTS content across PLATFRM franchises including First Person, In The Mix, and Portraits. • Delivered post-event cutdowns and recap edits aligned with The Uninvited/PLATFRM/Rockstar Energy brand goals and social strategy, expanding the event’s digital reach beyond the livestream.

Live Broadcast / Branded & Social Content Producer - Cowtown’s PHXAM 2025

PLATFRM

2025 – 2025

•Built the live format and broadcast flow for Cowtown’s PHXAM presented by Converse, managing timing, segment structure, and graphic elements to align with the event’s pacing and narrative. •Executed real-time graphic operations during the livestream, including athlete updates and run orders, while adapting to live changes in competition flow. •Delivered integrated branded content and post-event cutdowns, aligning with partner objectives and extending the event’s digital presence.

Branded & Social Content Producer - Vans Pool Party 2025

PLATFRM

2024 – 2025

•Produced branded and social content packages surrounding Vans Pool Party 2024, including athlete features, historical spotlights, and digital storytelling across PLATFRM franchises. •Created content aligned with Vans’ brand partners, highlighting the culture, legacy, and personalities tied to the event. •Collaborated with filmers and editors to deliver high-impact cutdowns optimized for social engagement and multi-platform distribution.

Associate Producer (Livestream Broadcast & Branded Content) - 2024 Season

Formula DRIFT

2024 – 2024

•Collaborate with the Executive Producer and Post Production team to develop and execute video content and live broadcasts for an 8-stop event series, managing production workflows and ensuring timely delivery across platforms to create a seamless viewing experience. •Implement social media marketing strategies by creating engaging digital content, analyzing real-time audience data, and optimizing campaigns to drive engagement and expand event visibility.

Associate Producer - Focus Campaign

Rockstar Energy Drink

2023 – 2024

•Partnered with the Executive Producer to craft interview questions and shape the narrative for the multi-athlete campaign (Jill Perkins, Chris Joslin, Dennis Enarson, etc), ensuring the storytelling aligned with the overall creative vision. •Assisted in executing the video shoot and produced targeted social media content that amplified the campaign’s messaging and maximized audience engagement.

Live Broadcast Format & Graphics Producer - EXPOSURE Skate 2024

Red Bull

2024 – 2024

•Built the live format for all competitions and collaborated with the post-production team to develop motion graphic elements, such as lower thirds, ensuring seamless integration into the event’s live broadcast. •Managed real-time graphic integration during the livestream from the broadcast HQ, handling updates to athlete and heat changes, scheduling adjustments, and supporting the event through pre-event planning, live execution, and post-event analysis.

Live Broadcast / Branded & Social Content Producer - Rockstar Energy Open 2024

PLATFRM

2024 – 2024

•Part of the inaugural team that founded the Rockstar Energy Open, a U.S.-based skateboard competition launched in August 2024 in Portland, Oregon. •Collaborated cross-departmentally to ensure seamless execution of live broadcasts, branded content, and social media strategies, driving engagement with the event’s diverse audience. •Produced live broadcast & content for street and park competitions held at Portland’s Waterfront Park, working to deliver high-quality coverage. •Coordinated branded content and integrated sponsor messaging into the broadcast, aligning with event goals and audience expectations. •Supported the integration of live music, art installations, and local vendors into the event coverage, enhancing the viewer experience.

Creative Producer - X Games Features

Rockstar Energy Drink

2024 – 2024

•Directed the development and execution of event content as the creative field producer, working with shooters to capture the event’s energy and managing social content production from creative vision to delivery. •Led social media strategies to showcase sponsored athletes, driving high engagement and ensuring alignment with Rockstar Energy’s brand objectives.

Live Broadcast & Social Content Producer - Tony Hawk's Vert Alert

X Games

2024 – 2024

•Supported live broadcast operations from the truck, composing the live format rundown, overseeing athlete research, creative integration, and tracking sponsorship obligations to ensure smooth and timely broadcast execution. •Coordinated call sheets and creative distribution, and communicated creative and technical aspects with talent, while producing social media content that drove engagement and integrated sponsor messaging to enhance the event’s visibility and cohesion.

Associate Producer - Magnitude X Samsung Collab

Red Bull

2024 – 2024

•Developed creative content for the Magnitude X Samsung Collaboration, merging the challenges of big wave surfing with the Galaxy S24 Ultra’s features to create a compelling visual story that resonated with both the surfing community and tech enthusiasts. •Collaborated with cinematographers and directors to integrate branded content, balancing technical product highlights with the raw intensity of the sport to engage viewers across multiple platforms.

Associate Producer - Winter Dew Tour 2024

PepsiCo

2023 – 2024

•Built the live format for all competitions, ensuring accurate deliverables, meeting and exceeding contractual commercial blocks, and keeping the show on time. •Participated in pre-event planning, live event workflows, and post-event analysis, contributing to smooth execution and creative alignment throughout all stages. •Managed comms in the live broadcast truck, integrating athlete profiles and sponsorship obligations into the livestream across multiple platforms.

Associate Producer - Red Bull Magnitude 2024 Season

Red Bull

2023 – 2024

•Conducted athlete research and developed creative strategy, coordinating shoots and facilitating athlete interviews to shape content that balanced competition intensity with personal storytelling. •Worked as the liaison between athletes, production, and Red Bull to ensure smooth brand integration

Associate Producer - X Games Aspen Preview Show

X Games

2023 – 2024

•Led athlete research and creative content development for the ESPN-aired X Games Aspen Preview Show, spotlighting key storylines and building anticipation for the 23rd annual event. •Coordinated with the client, athletes, and agents to produce compelling feature segments that aligned with the show’s overall narrative, enhancing engagement ahead of X Games at Buttermilk in Aspen Snowmass.

Associate Producer - S2 Controlled Chaos

MAVTV

2023 – 2023

•Produced weekly behind-the-scenes episodes for Controlled Chaos, blending athlete-driven storytelling with branded content to engage audiences on MAVTV and Rockstar’s YouTube channel. •Managed production workflows and content delivery, ensuring high-quality episodes that captured the intensity of Formula Drift drivers on and off the track.

Associate Producer (Livestream Broadcast & Branded Content) - 2023 Season

Formula DRIFT

2023 – 2023

Associate Producer - X Games Chiba Preview Show

X Games

2023 – 2023

•Led athlete research and creative content development for the ABC-aired X Games Chiba Preview Show, building anticipation and engagement for the global event featuring BMX, skateboarding, and Moto X athletes. •Coordinated with the client, athletes, and agents to create feature segments that enhanced the storytelling and aligned with the client's creative vision.

Associate Producer - EPSON Tour: Black Desert Resort Championship

NBC Sports

2023 – 2023

•Field produced athlete interviews, contributed to show structure and storyboarding, co-led a team of shooters for onsite competition follow footage, and assisted with the creative direction of the show. •Ensured high-quality coverage of the largest-purse event in the tour’s history, aired on NBC Sports.

Associate Producer - "Unfiltered"

X Games

2023 – 2023

•Led athlete research and contributed to creative strategy for Unfiltered, a roundtable series on X Games' YouTube channel, shaping discussions on topics like sport progression, competition pressure, and the influence of social media. •Produced raw, authentic content by supporting the development of candid athlete discussions, ensuring the material resonated with viewers and drove engagement across platforms.

Associate Producer - X Games California Preview Show

X Games

2023 – 2023

•Conducted athlete research and developed content for the X Games California Preview Show, aired on ESPN, ESPN2, and ABC, highlighting key competitors and building excitement for events in San Diego, Los Angeles, and Ventura. •Coordinated with athletes and agents to create feature segments that aligned with the event’s narrative, enhancing the show’s appeal to fans and maximizing audience engagement.

Production Coordinator - NBA Western Conference Finals Show Open

ESPN

2023 – 2023

•Facilitated the production of ESPN’s 2023 NBA Finals Open, collaborating with the Executive Producer and Director on creative development, including decks and mood boards, while coordinating talent logistics and ensuring smooth operations. •Led a team of PAs, managing call sheets, crafty, and distributing shooting schedules, crew and cast lists, and shot lists, ensuring timely and organized production for the NBA Western Conference Finals.

Associate Producer - EPSON Tour: Road to the LPGA

NBC Sports

2023 – 2023

•Contributed to creative strategy by conducting athlete research and supporting storytelling and content development for the post-event show. •Scheduled interviews, wrangled talent, and liaised between the production team and athletes, ensuring smooth coordination throughout the event.

Associate Producer - Rockstar Spring Fling II

Rockstar Energy Drink

2022 – 2023

•Produced social media content highlighting world-class snowboarders, using storytelling to drive engagement and expand audience reach, enhancing Rockstar Energy’s brand presence across platforms. •Leveraged expertise in post-event analysis to optimize future campaigns, contributing to a refined strategy for subsequent events.

Production Assistant

Transition Productions

2022 – 2023

•Assisted in the coordination and execution of live sports and entertainment productions, ensuring smooth operations from pre-production through on-site execution. •Provided logistical support, managing schedules and coordinating with departments to ensure seamless communication throughout the production process. •Supported talent coordination and problem-solving during shoots, while assisting post-production teams in delivering final content on time and up to quality standards.

Executive Assistant - Winter Dew Tour 2023

PepsiCo

2022 – 2023

•Developed the live format for all competitions, ensuring accurate deliverables, fulfilling commercial obligations, and maintaining the event’s schedule. •Produced in the live broadcast truck, managing communications, integrating athlete profiles, and tracking sponsorship obligations across multiple platforms. •Assisted with pre-event planning, day-of operations, and post-event analysis, contributing to seamless execution and creative alignment throughout the event.

Production Assistant - Welcome to RahVille | Colby Raha x Rockstar Energy

Rockstar Energy Drink

2022 – 2022

•Assisted with the on-site production of a feature for Rockstar Energy, coordinating logistics, equipment management, and on-set operations to ensure smooth filming at Colby Raha’s private riding facility. •Facilitated efficient shooting schedules by supporting equipment setup and breakdown, ensuring clear communication between departments to maintain project momentum and meet production deadlines.

Production Assistant - Recovery Campaign

Rockstar Energy Drink

2022 – 2022

•Supported the production of a multiformat campaign for Rockstar Energy, coordinating logistics for 26 world-class athletes across various sports during a 3-day shoot at Waco Surf Park. •Conducted in-depth athlete research for the Executive Producer, shaping content direction and ensuring high-quality assets were delivered across platforms like TikTok, Instagram, and YouTube.

Production Coordinator + Social Media Manager - 2022 OmegaBall Championships

OmegaBall

2022 – 2022

•Coordinated production logistics for the live broadcast team by managing schedules, distributing call sheets, and overseeing real-time communication to ensure smooth execution of the fast-paced OmegaBall event across platforms. •Collaborated with OmegaBall’s social content team by developing real-time content strategies, capturing live footage, and managing social media posts to drive audience engagement and increase event visibility.

Production Coordinator - The Ocean Cleanup 2022

The Ocean Cleanup

2022 – 2022

•Coordinated production logistics for the live broadcast of Interceptor 007’s towing operation, managing schedules, distributing call sheets, and facilitating communication between on-site crews and The Ocean Cleanup HQ in Rotterdam. •Assisted with the setup of remote communications, working closely with crew members and special guests to ensure the seamless execution of live coverage and storytelling throughout the event.

Production Assistant - Nitro World Games

Nitro Circus

2022 – 2022

•Assisted with pre-production for Nitro World Games, contributing to creative storytelling through athlete research and supporting logistics such as call sheets and scheduling. •Collaborated on content development to highlight athlete narratives, ensuring smooth coordination and preparation for FMX, BMX, and skateboarding events.

Key Production Assistant - Summer Dew Tour 2022

PepsiCo

2022 – 2022

•Conducted athlete research and managed a team of PAs, ensuring efficient coordination and smooth operations for the skateboarding competition and surrounding events. •Worked closely with the Production Coordinator and Manager, supporting live event logistics, distributing call sheets, and overseeing on-site activities to ensure successful execution.

Production Assistant - Jackass Shark Week 2.0

Discovery Inc

2022 – 2022

•Liaised between the studio and production team, handled call sheets, and supported on-site logistics to maintain smooth operations throughout the shoot. •Managed set perimeter security, COVID testing, and talent coordination, ensuring compliance and safety during production.

Adult Ballet + FIT Instructor

Rochester Athletic Club Inc

2021 – 2022

•Managed classes of 30+ members and conducted one on one sessions with clients to meet wellness goals. •Built and maintained an extensive client base. •Developed innovative choreography and challenging workouts within the framework of a designated class formats in a luxury gym setting.

Education

Bachelor of Fine Arts

American Musical and Dramatic Academy

Performing Arts - Film and Television

Skills

Digital Project ManagementCurriculum DevelopmentCreative Campaign DevelopmentCreative SupportProduction AdministrationPost-production SupportExecutive Administrative AssistanceCreative DevelopmentCross-functional CoordinationField ProductionSocial Media MarketingMedia PlanningVideo ProductionLive BroadcastProduction SchedulesLong-term VisionFilm ProductionTV ProductionSkilled Multi-taskerWritten CommunicationCuratingContent StrategyCollaborative Problem SolvingInterpersonal SkillsCreativity and InnovationGoogle WorkspaceTeachingMarketingCommunicationDigital Media ServicesEvent PlanningWritingChoreographyLeadershipProblem SolvingAnalytical SkillsPresentationsProject ManagementCustomer ServiceSocial MediaCreative Problem SolvingDance InstructionPerformance ManagementPerforming ArtsAttention to DetailEvent ProductionDigital MarketingEasily AdaptableCreative Strategy

Industries

Creative AgenciesLifestyleMoto & PowersportsMusicSkateSnowSurf

Connections