Ali Clark

Recently completed a project for a Boulder-area client, Cannabis Regulatory Solutions, providing several bug fixes & design updates to their Wordpress site. Negotiating another project with CRS involving a complete site re-design, email design & database management. Assisted local gallery-shown artist in creation & setup of a new website for displaying her work. Currently working with a small medical device business to design an app for improving in-hospital patient experience.

Continued after medical leave. Worked with marketing & design to produce 20-25+ targeted emails per week, converting copy & mockup designs to HTML. Assisted with creation of 20+ new email templates & assets. Created 2 custom error page illustrations, approved by design; Mockup design responsibilities granted.

Worked with marketing & design to produce 20-25+ targeted emails per week, converting copy & mockup designs to HTML. Assisted with creation of 20+ new email templates & assets. Created 2 custom error page illustrations, approved by design; Mockup design responsibilities granted.

Responsible for creating 12+ emails a week for the brands Old Chicago and Gordon Biersch. Assisted in writing copy for each email, from subject and pre-header to email body and CTA text. Assisted in writing legal disclaimer copy for deals & offers. Maintained branding & copywriting standards for all emails created. Supervisor recorded a 92% success rate in creating zero-error emails on the first draft.

Worked to create & implement modernized HTML/CSS, improving store functionality by allowing products to be viewed adaptively. Independently researched & built a responsive template for lucrative “Holiday Sweepstakes” pages, replacing the static version company-wide. Assisted with maintenance of 60+ WordPress sites. Helped create templates & blocks for simplified email blast creation. Worked directly beneath both Senior Designer and VP of Technology. Requested & was granted design responsibilities for web ads & graphics in April 2016; since maintained brand standards for 20+ unique communities through assorted digital advertising channels, creating over 250+ graphics in total.

Started internship July 2012, created earlier iteration of Colorado Life website & store (BigCommerce); transitioned to full-time employment Oct 2014. Designed & developed new Flagship Publishing brand site in Adobe Muse 2014. Responsible for weekly maintenance of Nebraska Life & Colorado Life Magazine websites, including creation of new content, ad design, & copywriting. Independently researched & recommended Modular Merchant as our low-cost ecommerce platform; completed design & setup of each branded store, as well as creation of over 100 products for each. Tracked & analyzed Facebook/Google trends in order to make SEO recommendations. Designed numerous email blasts (MailJet) with campaigns avg. 27.38% open & 6.78% clickthrough rates. In 7 months since beginning full-time employment, NL and CL sales showed growth, helping reverse a negative sales trend for NL and continue growth for CL.