Alexandra Sufrin

Brand Marketing Consultant

2019 – Present

Provide solutions, ideas, and actions plans to shape the client’s brand. Set new strategy for clients with actionable marketing executions to grow brand awareness. Use consumer and data analysis to put strategies in place to improve the business and shape future business decisions.

Sports Marketing

2017 – Present

Manage the relationship and contract execution with tier 1 Collegiate assets including product, marketing,sponsorships, and events with key members of the athletic administration (Athletic Director, Coaches,Donors, etc.).

Category/Brand Manager

2014 – 2016

Originate 3 year vision and financial goals for the category and roll out to all key partners: Sales, Product, PR, Account Marketing, Digital, Ecommerce, Creative, Retail, and Team Sports. Manage all Marketing functions of the category and execute day to day operations.

Visual Merchandising Manager

2014 – 2014

Managed Retail Corporate VM team and oversaw strategy, operations, creative, communication, and executive approvals. Lead all major cross-functional projects.

Marketing Communication Sr. Coordinator

2012 – 2014

Executed strategy and operations for Corporate VM and Marketing team. Continually initiated new forms of communication that influenced the consumer and drove sales. Developed and implemented Retail’s first ever yearly cross-functional process calendar.

Various Roles in Retail Corporate

2007 – 2011

VISUAL MERCHANDISING COORDINATOR JULY 10-DEC 11 NEW STORE OPENING LEAD APRIL 09-JUN 10 BRAND SCOUT SEPT 08-MARCH 09 MANAGER IN TRAINING SEPT 07- SEPT 08

2003 – 2007