Alexandra Steel
Copywriter · Implus Footcare, LLC
Carlsbad, CA
In My Own Words
I have a Bachelors degree in Mass Communications and a concentration in Journalism. Through my education I also gained knowledge in public relations and social media. I have exceptional writing and editing skills and am proficient in PhotoShop, WordPress and Microsoft Office. Out of college I was an editorial intern at Advertising Specialty Institute, where I wrote trend articles and product descriptions, conducted case studies, and spoke with distributors and suppliers, among various other responsibilities. I was previously a Market Researcher for a distribution/marketing company where I worked on projects to help our sales team market different categories. I was the Communications Manager at JLab Audio for three years, were I wrote most of the digital and print content and dealt with all media. Currently, I am a Copywriter at Implus LLC, where I write all copy for multiple athletic brands. I am a very outgoing and driven individual. I have a love for all sports and outdoor activities and will do anything to get myself up and moving!
Work Experience
Communications Manager
JLab Audio2016 – 2019
I was responsible for the copywriting on product pages, blogs, product packaging, and eblasts. I was also in charge of public relations where I communicated and created relationships with various tech media and curated press releases detailing new product launches.
Editorial Intern
Advertising Specialty Institute2015 – 2015
During my time at ASI I gained great experience. I have written trend articles, case studies, product descriptions and press releases. I also interviewed distributors and suppliers, helped the preparation for our photo shoot by ordering clothes, shoes and accessories, as well as helped on set the day of. I have learned to work in a fast paced environment by meeting deadlines, staying organized and being detail oriented.
Business Journalism Intern
Dow Jones News Fund2015 – 2015
Attended a week long crash course for Business Journalism in New York City for the Dow Jones News Fund. Researched current events, wrote practice articles, met with various professionals in the industry, and learned the ins and outs of a business.
Blogger
The Fashion Foot2013 – 2013
Blogging about the current trends in the fashion world, I was responsible for writing four articles a week for Friday and Sunday deadlines. Incorporating the format specific to blogging, and the use of hash tags, I developed the skills needed to master this form of social media and feel confident in it.
