Alexandra Sailer

• Spearheaded and executed designs including but not limited to advertisements, catalogs, apparel, social media content, and retail window displays. • Designed and executed compelling trade show booth layouts, enhancing brand presence and engagement at various industry events. • Developed and crafted print and digital advertisements that effectively promoted Nordica's products and services, contributing to brand awareness and revenue growth. • Collaborated in the development of creative briefs and supported strategic creative direction for the graphic design of Nordica's Enforcer, Santa Ana, and Unleashed ski top sheets. Conceptualized color families and seamlessly integrated them into the graphics improving design and appeal year over year. • Managed and maintained the asset bank by aggregating, organizing, and identified gaps in the content archive, ensuring easy accessibility and retrieval of digital assets. • Actively participated in international marketing meetings, collaborating with cross-functional teams to brainstorm and conceptualize campaigns and product launches, ensuring a cohesive and impactful marketing strategy. • Successfully organized, implemented, and planned Nordica events and sales meetings, ensuring smooth execution and alignment with the company's goals and objectives.