Digital Marketing & Creative Designer at Nordica

Specialist & Consultant

Creator. Designer. Traveler. Outdoorswoman. Adventurer. Adobe Creative Cloud aficionado.

• Spearheaded and executed designs including but not limited to 
   advertisements, catalogs, apparel, social media content, and retail window
   displays.
• Designed and executed compelling trade show booth layouts, enhancing
   brand presence and engagement at  various industry events.
• Developed and crafted print and digital advertisements that effectively
   promoted Nordica's products and services, contributing to brand 
   awareness and revenue growth.
• Collaborated in the development of creative briefs and supported strategic
   creative direction for the graphic design of Nordica's Enforcer, Santa Ana,
   and Unleashed ski top sheets. Conceptualized color families and 
   seamlessly integrated them into the graphics improving design and appeal   
   year over year.
• Managed and maintained the asset bank by aggregating, organizing, and
   identified gaps in the content archive, ensuring easy accessibility and
   retrieval of digital assets.
• Actively participated in international marketing meetings, collaborating with
   cross-functional teams to brainstorm and conceptualize campaigns and
   product launches, ensuring a cohesive and impactful marketing strategy.
• Successfully organized, implemented, and planned Nordica events and
   sales meetings, ensuring smooth execution and alignment with the 
   company's goals and objectives.

Digital Marketing & Creative Designer

Retail Sales Associate

• Gather information to determine potential sales of kayaks and paddle boards nationally to help enhance the commercial side of Village Sports.
• Use Salesforce to input data.


Marketing Research Specialist

• Managed a diverse range of clients' social media platforms, consistently
   creating and scheduling multiple posts per week using tools like Hootsuite
   to maintain a vibrant online presence.
• Designed infographics and engaging social media content using Adobe 
   Illustrator, effectively conveying information and enhancing brand visibility.
• Demonstrated strong communication skills by maintaining regular 
   correspondence with clients through email and phone, ensuring clear and
   effective communication, and addressing their needs and concerns.

Creative Marketing Assistant

• Collaborated with diverse clients to conceptualize and create visually 
   compelling designs, including signs, posters, business cards, and logos.
• Produced captivating and versatile graphic assets, skillfully crafting images
   for deployment across a wide range of media and print materials.
• Actively engaged in dynamic creative discussions with the Art Director,  
   contributing innovative ideas and providing valuable insights to the 
   conceptualization of design projects.

Graphic Design Intern

Beach Attendant

•	Oversee the beach equipment.
•	Keep the beaches and facilities clean and organized.
•	Communicate with and keep patrons happy.

Life Guard

•	CPR Certified.
•	AED Certified.
•	Manage any hazards.
•	Keep people safe.
•	React appropriately during emergencies or accidents.

Lifeguard

Ski Instructor and Leader
•	Teach 4-7 year olds how to ski.
•	Keep track and organize groups.
•	Oversee assigned groups and make sure everything is 
	running smoothly.
•	Communicate with Parents.
•	Answer questions 

Ski Instructor

Alexandra Sailer is a Digital Marketing & Creative Designer at Nordica in Greater Boston, New Hampshire.

Alexandra Sailer

Alexandra Sailer

Skills

Interests

Industries

Education history

University of Connecticut