Alexandra Ledezma
Wildomar | United States
Skills
No information
Interests
Fashion
Photography
Volunteer
Beauty
Industries
Fashion
Summary
Activity
Work experience
Boardriders
Digital Campaign Coordinator | 10/2021 - 11/2022
Coordinated receiving digital marketing campaign assets to be used across marketing channels (paid, email, web)
Liaison between brand marketing and digital marketing teams for 8 brands (Quiksilver, Roxy, Billabong, RVCA, DC Shoes, Element, VonZipper, Honolua)
Maintained marketing channels by streamlining each brands e-commerce promotions
Assisted digital marketing lead with affiliate marketing channel
Manage paid social campaign and e-commerce promotion calendars
Kept marketing channels up-to-date to meet campaign deadlines
HOT TOPIC INC
LICENSING SPECIALIST | 05/2021 - 10/2021
Managed day-to-day business for 5 business accounts across all 3 brands (Hot Topic, BoxLunch, Her Universe)
Assisted with contract agreements, renewals, and amendments
Managed brand partnerships by working as a liaison between internal teams and external partners.
Worked on quarterly forecasts and sales reports to send to account partners
Submitted and tracked products through all product development stages
Coordinated with cross-functional teams to ensure product development from start to finish for various businesses.
Ensured products were up to compliance according to each business accounts requirements
HOT TOPIC INC
LICENSING COORDINATOR | 03/2019 - 05/2021
Manage brand accounts day-to-day business and contract renewals.
Submit product concepts and samples for approval.
Assist with quarterly forecasts and sales reports
Work with cross-functional teams to ensure product development from start to finish
Manage brand partnerships by working as a liaison between internal
teams and external partners.
Manage and track licensor samples.
HOT TOPIC INC
LICENSING SAMPLE COORDINATOR | 10/2018 - 03/2019
Processed, packaged, and shipped out licensor samples.
Submitted concepts and samples for licensor approvals.
CARY LANE
SALES ASSOCIATE | 02/2017 - 05/2018
Engaged with customers and fostered customer service by greeting
customers and answering questions.
Operated cash registers and balanced drawer.
Restocked and merchandised sales floor.
CARY LANE
SOCIAL MEDIA MARKETING INTERN | 06/2017 - 05/2018
Managed and engaged with social media accounts.
Developed and created weekly social media posts
Gained knowledge on the company's buying and selling practices through
working alongside the Lead Merchandiser.
Education history
SAN FRANCISCO STATE UNIVERSITY
BACHELOR OF SCIENCE | 2014 - 2018
