Fashion

Photography

Volunteer

Beauty

A detail oriented and highly driven retail professional with 6+ years of experience in the apparel industry. Seeking opportunities in marketing or product development within the apparel and beauty industry.

Coordinated receiving digital marketing campaign assets to be used across marketing channels (paid, email, web)
Liaison between brand marketing and digital marketing teams for 8 brands (Quiksilver, Roxy, Billabong, RVCA, DC Shoes, Element, VonZipper, Honolua)
Maintained marketing channels by streamlining each brands e-commerce promotions
Assisted digital marketing lead with affiliate marketing channel
Manage paid social campaign and e-commerce promotion calendars
Kept marketing channels up-to-date to meet campaign deadlines

Digital Campaign Coordinator 

Managed day-to-day business for 5 business accounts across all 3 brands (Hot Topic, BoxLunch, Her Universe)
Assisted with contract agreements, renewals, and amendments 
Managed brand partnerships by working as a liaison between internal teams and external partners.
Worked on quarterly forecasts and sales reports to send to account partners
Submitted and tracked products through all product development stages 
Coordinated with cross-functional teams to ensure product development from start to finish for various businesses.
Ensured products were up to compliance according to each business accounts requirements

LICENSING SPECIALIST

Manage brand accounts day-to-day business and contract renewals.
Submit product concepts and samples for approval.
Assist with quarterly forecasts and sales reports


Work with cross-functional teams to ensure product development from start to finish
Manage brand partnerships by working as a liaison between internal
teams and external partners.
Manage and track licensor samples.

LICENSING COORDINATOR

Processed, packaged, and shipped out licensor samples.
Submitted concepts and samples for licensor approvals.

LICENSING SAMPLE COORDINATOR

Engaged with customers and fostered customer service by greeting
customers and answering questions.
Operated cash registers and balanced drawer.
Restocked and merchandised sales floor.

SALES ASSOCIATE

Managed and engaged with social media accounts.
Developed and created weekly social media posts
Gained knowledge on the company's buying and selling practices through
working alongside the Lead Merchandiser.

SOCIAL MEDIA MARKETING INTERN

Alexandra Ledezma is a Digital Campaign Coordinator at Boardriders in Wildomar, CA.

Alexandra Ledezma

Alexandra Ledezma

Skills

Interests

Industries

Education history

SAN FRANCISCO STATE UNIVERSITY