Alexandra Granvil
Creative Brand Marketing, Communications & PR Professional · Banana Republic
New York, NY
In My Own Words
I'm thrilled to connect with you here on LinkedIn! I'm a recent graduate of Pace University, where I pursued my dreams in the field of Communication and Media Studies. Alongside my major, I also indulged my passion for the fashion industry through a minor in Fashion Marketing.
Ever since I can remember, I've been captivated by the power of effective communication and its ability to shape the world around us. From the art of storytelling to the strategic use of social media, I'm fascinated by how these tools can elevate brands and connect them with their audiences.
Fashion has always been my creative outlet and a constant source of inspiration. Beyond the textbooks and lecture halls, you'll often find me sketching designs, capturing moments through my camera lens, or even splashing colors onto a canvas. These creative pursuits allow me to express my unique perspective and fuel my love for all things fashion.
Feel free to reach out, and let's start an exciting conversation about how we can make waves together.
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As I embark on my professional journey, my ultimate goal is to combine my academic expertise with my love for fashion. I'm actively seeking opportunities to be part of a dynamic team within a fashion company, specifically in their social media department. I believe my strong communication skills, creative flair, and understanding of digital platforms make me well-suited for such a role.
Work Experience
Brand Associate
Banana Republic2023 – Present
- Proactively engaged with customers to understand their preferences and needs, providing personalized styling recommendations to enhance their shopping experience. Help customers find specific products, answer questions, and offer product advice. - Contributed to the visual appeal of the store by assisting in merchandising activities, ensuring that displays were aesthetically pleasing and aligned with the brand's image. - Maintained a comprehensive understanding of the product line, staying updated on fashion trends and inventory to better assist customers in making informed purchase decisions. - Utilized a keen eye for fashion and current trends to offer personalized styling services, creating unique and cohesive looks for customers based on their individual preferences and occasions.
Freelance Marketing Coordinator
DOLCE&GABBANA BEAUTY2024 – Present
- Collaborate with in-store teams to ensure optimal merchandising, brand presentation, and experiential activations aligned with Dolce & Gabbana Beauty’s luxury identity. - Provide marketing and brand support, assisting with consumer engagement strategies and product education with clients. - Support holiday pop-up activations, effectively promoting and selling products to achieve sales targets. - Engage with customers to enhance brand awareness, providing tailored recommendations and driving customer conversion. - Assist in tracking consumer insights and engagement metrics, contributing to marketing strategy adjustments for improved brand performance.
Fashion Marketing and Operations Intern
Romeo Hunte2024 – 2024
- Collaborating with marketing and design teams to shape creative content. - Organizing and managing sample logistics for photoshoots and fashion events. - Facilitating outreach efforts to stylists and maintaining marketing collateral. - Developing a comprehensive understanding of product knowledge, supply chain dynamics, and logistics within the fashion industry. - Adhering to structured communication protocols and ensuring timely responses to inquiries. - Offering flexible support across diverse operational tasks to contribute to company objectives. - Creating email campaigns to engage with customers and promote products. - Providing deskside support for various tasks and initiatives within the organization. - Conducting outreach activities to expand brand awareness and foster partnerships within the industry.
Cashier
Ralph Lauren2022 – 2023
- Completed daily recovery tasks to keep areas clean and neat for maximum productivity. - Helped customers find specific products, answered questions and offered product advice. - Trained new team members in cash register operation, stock procedures and customer services. - Prepared and served coffee, espresso drinks, blended coffees and teas. - Supported highest standards of conduct and service to support company reputation.
Assistant
THE TAILORY NEW YORK2021 – 2021
- Focused on growing social media presence through engaging content and using data and customer insights to guide the process. - Suggested improvements to enhance customer experience on social platforms. - Photographed special events and portraits. Cropped, manipulated, and performed color balance for final images. - Performed various administrative duties, including checking invoices, preparing special orders, and unloading deliveries. - Organized fashion sample garments for sales reps and agents.
Summer Camp Counselor
CAMP SONSHINE2020 – 2020
- Created fun and challenging recreational activities for over 50 campers between ages of 2 and 10. - Consulted with head staff and co-workers to discuss activities. - Engaged children in water activity and games while maintaining a safe environment
Digital Marketing Intern
Community Bridges, Incorporated2019 – 2019
- Developed targeted content for social media platforms, including Pinterest, Facebook and Instagram. - Increased company recognition by creating engaging content on various social media accounts. - Photographed special events, including field trips and parties and social events for brochure and media platforms.