Alan Bui

• Execute design concepts for marketing campaigns for on-air and off-air brands. • Translate project characteristics and creative direction into concepts and design solutions, which further the network identities. • Generate project timelines based on delivery deadlines, effectively communicate with all project personnel through each phase of implementation, monitor project budgets and confirms final deliverables. • Direct photographers, video directors and talent on a production set. Including: lighting, framing of shots, wardrobe/styling, tone, and evoking performance. • Build channel-specific content that adheres to each platform’s best practices. • Partner with social media team to concept creative that supports the strategy for each property. • Responsible for entire project process from pre-production to final delivery of completed materials.

• Gather data, perform market research to identify target markets and assess consumer perceptions, competition, business trends, and product value. • Initiate audits to ensure the creative needs and goals of a company's departments are aligned. • Conduct and create research to inform the development of an overall brand strategy, which can affect logo and package design, pricing, placement, advertising campaigns, and messaging. • Develop and help implement strategies for both new and existing products, and influence all phases of marketing, from design and distribution decisions to advertising and pr messaging. • Study cultures and groups to determine strategic placement of product.

• Responsible for creating artwork, logo driven graphics, embroidery, and embellishments for mens and yc categories that are in line with trends and brand vision. • Execute tech packs and work with design team as well as outside vendors to ensure that graphics techniques are produced properly. • Source various trims, fabric, notions, and embellishment. • Advise on strike offs, lab dips, prototypes, line adoption samples and SMS’s • Research new labeling concepts and graphic techniques. • Maintain library archives of all swatches, technique samples, and all artwork created. • Produce inspiration and trend boards in advance of design schedule for each season.

• Produce packaging designs for all existing and new products • Produce and design Annual product catalog • Design artwork for in store display units for retail partners • Create die lines for new product packaging • Design banners/booth artwork for annual trade shows based on Style/Direction for each year • Work with the Creative Team to ensure all printed and packaging materials are aligned with digital, product development, customer acquisition and marketing efforts.

• Designed detailed graphics, patterns, colorway layouts and conceptual product mockups for inclusion in seasonal style guides. Distributed to global licensed partners for use against all product categories; including apparel, footwear, accessories and home goods. • Produced visuals for comprehensive sales materials resulting in the acquisition of new business. • Spearheaded design needs for digital branding campaigns that require web banners or content layout for use on email templates, various websites and social media channels. • Collaborated with the Marketing team to design print ads for Playboy magazine. • Designed creative for Playboy brand initiatives including marquee event invitations and programs.