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Senior Product Graphic Designer

Creative & Design

Passionate and enthusiastic creative with an open mind, and an interest in diverse design; a visionary thinker coupled with a detail oriented process. Who infinitely strives to exceed all goals.

• Conducted research and analyzed trends in the fashion/design industry to create original surface designs, prints, patterns and colorways based on research findings. 
• Generated new product concepts to enhance the brand while maintaining innovation, cost, timeline, and quality.
• Created and maintained graphics for packaging, marketing, branding, and presentations.
• Overaw designs through ideation, concept refinement, and final production samples.
• Supported Design management by addressing the strategic goals.
• Managed early phases of design and development with other disciplines within the company.

• Execute design concepts for marketing campaigns for on-air and off-air brands.
• Translate project characteristics and creative direction into concepts and design solutions, which further the network identities.
• Generate project timelines based on delivery deadlines, effectively communicate with all project personnel through each phase of implementation, monitor project budgets and confirms final deliverables.
• Direct photographers, video directors and talent on a production set. Including: lighting, framing of shots, wardrobe/styling, tone, and evoking performance.
• Build channel-specific content that adheres to each platform’s best practices.
• Partner with social media team to concept creative that supports the strategy for each property.
• Responsible for entire project process from pre-production to final delivery of completed materials.

Designer - HGTV | DIY | GAC

• Gather data, perform market research to identify target markets and assess consumer perceptions, competition, business trends, and product value. 
• Initiate audits to ensure the creative needs and goals of a company's departments are aligned. 
• Conduct and create research to inform the development of an overall brand strategy, which can affect logo and package design, pricing, placement, advertising campaigns, and messaging.
• Develop and help implement strategies for both new and existing products, and influence all phases of marketing, from design and distribution decisions to advertising and pr messaging.
• Study cultures and groups to determine strategic placement of product.

Freelance Branding Consultant


• Responsible for creating artwork, logo driven graphics, embroidery, and embellishments for mens and yc categories that are in line with trends and brand vision.
• Execute tech packs and work with design team as well as outside vendors to ensure that graphics techniques are produced properly. 
• Source various trims, fabric, notions, and embellishment.
• Advise on strike offs, lab dips, prototypes, line adoption samples and SMS’s
• Research new labeling concepts and graphic techniques.
• Maintain library archives of all swatches, technique samples, and all artwork created.
• Produce inspiration and trend boards in advance of design schedule for each season.

Graphic Designer - Apparel and Trend Concept

• Produce packaging designs for all existing and new products
• Produce and design Annual product catalog
• Design artwork for in store display units for retail partners
• Create die lines for new product packaging
• Design banners/booth artwork for annual trade shows based on Style/Direction for each year
• Work with the Creative Team to ensure all printed and packaging materials are aligned with digital, product development, customer acquisition and marketing efforts.

Print and Packaging Designer

• Designed detailed graphics, patterns, colorway layouts and conceptual product mockups for inclusion in seasonal style guides. Distributed to global licensed partners for use against all product categories; including apparel, footwear, accessories and home goods.
• Produced visuals for comprehensive sales materials resulting in the acquisition of new business.
• Spearheaded design needs for digital branding campaigns that require web banners or content layout for use on email templates, various websites and social media channels.
• Collaborated with the Marketing team to design print ads for Playboy magazine.
• Designed creative for Playboy brand initiatives including marquee event invitations and programs.

Graphic Designer - Global Licensing & Product Development 

Alan Bui is a Senior Product Graphic Designer at U Brands in Los Angeles, CA. View their experience, skills and work history on Malakye — the professional…

Alan Bui — Senior Product Graphic Designer at U Brands

Alan Bui

Skills

Interests

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Education history

Palomar College

Woodbury University