Aeryn Pfaff
DJ · Entrepreneur
Toronto, ON
In My Own Words
A well educated individual experienced in Marketing, Journalism, Public Relations, Events and Social Media who is capable of working in a fast paced, rapidly changing environment. Has international experience and is someone who has the ability to build strong relationships with internal and external stakeholders. Known as a passionate, tenacious, gifted communicator in both one-on-one and group settings. Is highly responsive to change and has the ability to prioritize and organize tasks to meet critical deadlines. Has a natural and approachable style and builds productive rapport with persons at all levels. Recognized as a trusted advisor who is thorough and precise with demonstrated analytical skills. Would be an asset to any organization seeking someone who can make a positive contribution. Particularly interested in brand activations.
Work Experience
DJ
Entrepreneur2012 – Present
• Reach out to new and existing clients for bookings • Persistent marketing, networking and PR efforts to ensure I am well liked, and that my brand is strong and well understood • Social media managing and ad buying • Research the market to understand what people respond to • Play radio shows, releasing recorded sets, content creation • Monitor music trends Accomplishments: • DJ’d in historic venues such as the Toronto Reference Library, the Royal Ontario Museum, the 519 Community Center and the Ace Hotel in New York City • DJ’d prestigious festivals such as Electric Island, Promise Cherry Beach, Pride Toronto, Vancouver Alternative Pride • Shared stages with international stars such as Detox, Shangela and Ariel Versace from Rupaul’s Drag Race, Honey Sound System, Amanda Mussi (RIO), Stephanie Sykes, (LDN), The Carry Nation (NYC), Vicki Powell (ALTA), Andy Butler (NYC), Justin Cudmore (NYC), Harry Cross (CHI), Keenan Orr (DC) • Quoted in CBC, Canadian Press and Vice articles as an expert in the field • Events regularly recommended by NOW Magazine, BlogTO, Resident Advisor, Yohomo, Exclaim!, Toronto.com and more. • Performed in Toronto, New York City, Mexico City, Vancouver, Montreal, Ottawa, Buffalo, Hamilton and more.
Event Planner
Entrepreneur2009 – Present
• Select venue based on concept and audience • Pitch concepts to venues and negotiate resources • Monitor trends across audiences • Responsible for direction of visual marketing and artist curation • Prepare written event copy and press advisories in appropriate tones for audiences • Create paid and organic online presences for events on social media in relevant fan communities and on event listing pages • Craft and send press advisories • Manage door staff, DJs, hosts, photographers and performers with respect to duties • Keep Google Docs for large projects Accomplishments: • Organized the first Toronto Alternative Pride Festival, an LGBT+ Pride festival focussing on alternative music and performance styles, featuring local and international artists • Coordinated stage time for Pride Toronto • Developed multiple successful event brands • Integral part of a long-running Vancouver event series expansion to Toronto and Mexico City • Quoted in CBC, Canadian Press and Vice articles as an expert in the field • Events regularly recommended by NOW Magazine, BlogTO, Resident Advisor, Yohomo, Exclaim!, Toronto.com and more. • Organized digital and in-person charitable events benifiting groups like Black Lives Matter Toronto, Rainbow Railroad for LGBT+ refugees, Water First for clean water on Indigenous reservations, EGALE and the Toronto Rape Crisis Centre.
Social Media Marketing Specialist (Contract)
Promise2019 – 2019
• Monitored and posted weekly events in relevant social media music fan communities • Wrote copy for weekly events and created event pages based on brand standards • Liaised with photographers to get their material in a timely manner • Tweeted event information • Coordinated share push from each week’s performers • Posted previous week’s recorded DJ sets on SoundCloud Accomplishments: • I helped ensure the season produced a higher profit than normal which required expense control with production costs
Public Relations Intern
Butter Public Relations2019 – 2019
• Pitched media and maintained relations with stakeholders • Wrote blogs • Monitored media • Crafted media advisories and press releases • Created event guest lists Accomplishments: • Obtained over 1.5 million media impressions for BPR clients getting them included in The Montreal Times, The Toronto Guardian, Swagger magazine, My Van City, A1 Chinese Radio, Richmond News, Foodgressing and Mom’s Town
Freelance Journalist
Daily Xtra, The Huffington Post, Torontoist2015 – 2018
• Monitored media for current events • Found relevant sources for interviews • Maintained accurate records • Transcription of recordings • Wrote and edited articles • Crafted stories around key points of information • Worked with editors to perfect stories Accomplishments: • Covered important social issues such as the #MeToo movement and police relations through an LGBT+ lens