Adriana Espinosa
Senior Business Manager · Amazon
Aliso Viejo, CA
In My Own Words
Bilingual product and brand strategist adept at directing global cross-functional teams. Strong analytical skills and ability to create appealing product lines and brands that deliver value and increase profitability. More than fifteen years of experience in conceptualizing and launching consumer goods globally in leading technology, lifestyle & fashion brands.
Work Experience
Senior Business Manager
Amazon2017 – Present
Lead business analytics and Go-to-market plans for new tech products within Amazon Alexa Voice Services. Prioritize business initiatives based on profit, strategic fit, and market size. - Introduced Echo Buttons, generating a 2% growth in the Alexa Voice Services - Increased sales by 325% with merchandising, sell-through, and promotional plans - Redesigned and simplified the Echo Buttons landing webpage to lift sales by 150%
Senior Product Manager technology
Timex Group USA, Inc.2001 – 2017
Defined the strategy and branding for new tech products for Timex brands. Fostered new product categories and business plans for wearable connected platforms. - Creation of business plans to acquire new technologies and brands - Optimized product development resources and economies of scale with shared product platforms reducing development costs by 50% - Enhanced the consumer experience with new easier features attaining Men’s Health recognition for “Best Fitness Watch” for the Sleek 150 collection in March 2017
Product Manager Sports
Timex Group USA, Inc.2005 – 2014
Created unique iconic designs that gave recognition to the IRONMAN brand as an authentic sports brand, delivering value and a meaningful bond with active consumers. - Attained 2010 Runner’s World ISPO Award for the innovation of the tap screen technology in the Sleek 150 collection - Increased total profits of the Ironman line by 8%, by optimizing SKU’s productivity by life cycle, region, retail category, and market segment - Gained incremental sales by expanding product exclusive assortment for JCPenney, Macy´s, International department stores, Sports Specialty big box, and boutiques
Senior Product Manager Sports
Timex Group USA, Inc.2001 – 2001
Lead design, engineering, development, and marketing teams to create products from conception to launch. Ability to leverage fashion and technology trends into new products - Enhanced revenues with recurrent consumer engagement, market intelligence, and sell-through analytics increasing portfolio efficiency by 5%. - Increased profitability with reduction of costs with strategic product segmentation, optimization of capital, and strategic management of P&L. - Enhanced global reach and brand equity with specific sports marketing activations and sponsorships for major events like NYC marathon and Ironman racing events.
