adam gonzales
graphic designer
LOS ANGELES | United States
Skills
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Interests
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Summary
Activity
Work experience
PLEASURES NOW LLC
Production Manager / Junior Designer | Graphic Design, Accessory Design, Production | 02/2023 - 10/2023
Production Management:
- Established clean Work-in-Progress and Cost sheets for all new product development
- Crafted and maintained precise product documentation, such as tech packs and design files
- Collaborated closely with domestic and overseas vendors to ensure the accuracy of product quality
- Initiating, processing, and monitoring purchase orders
- Effectively oversaw production schedules to ensure they align with deadlines
- Grew the accessory hard goods and increased sales by 15% each quarter
Graphic Design:
- Crafted various marketing materials, including banners, flyers, email campaigns, and social media content
- Managed the design and development of headwear and accessories
- Preparing photos for the web store and clients, which involves resizing, retouching, and related tasks
REALITY TO IDEA LLC & JOSHUA VIDES
Graphic Designer / Sourcing & Production Manager | Apparel, Graphics, Brand Management | 03/2021 - 01/2023
Graphic Design:
- Design seasonal graphics for Apparel drops to coordinate with any specific collaborations releasing
- Collaborated with Joshua Vides to bring concept ideas from sketch to print ready graphics
- Verbally presents graphic ideas and details with clarity in small groups and team meetings
- Concept and design new apparel & accessories ideas for each season and/or special projects
- Create tech packs consisting of a detailed sketch per design in all categories (outerwear, shirts, t-shirts, sweaters, bottoms).
- Compile seasonal graphic mood boards based on design concepts
- Research & development for future product i.e. physical references or pulled references online
- Develop and execute creative content for social media & marketing platforms
- Managed social media posts and email newsletter marketing campaigns
- Maintain and manage Shopify products, collections, and new releases
Production:
- Special Projects manager for all collaborative needs for Reality To Idea LLC , Matte Black Coffee and Joshua Vides
- Communication with overseas vendors for all apparel & accessory products
- Liaise with vendors to develop new products and monitored calendars for prototype samples, SMS, and production.
- Maintain detailed project status documentation & calenders
- Manage and negotiate pricing with vendors & keep track of cost of goods for each SKU and project
- QC product when production orders come in
RIPNDIP
Apparel & Accessories Designer / Production Assistant | Apparel Designer, Graphic Designer, Technical Designer | 02/2017 - 03/2021
Graphic Design:
- Apparel & Accessory designer, developing multiple best-selling guy’s trend apparel pieces from t shirts to headwear and outerwear
- Lead designer for fleece tops/bottoms, underwear, lounge, gift with purchase (giveaways), swim, and accessories.
- Design and layout graphic prints, patterns, photos, text and logos as needed
- Manipulate and recolor existing prints, sketches, illustrations, photographs, graphics, and patterns
- Design brand marketing e-mails and trigger e-mail assets for product storytelling and promotions
- Designed seasonal catalogs for our sales team
- Created social media assets for marketing needs and store POP
- Collaborated with big box retailers to create special SMU catalogs with an annual 10% increase of revenue and purchase orders
- Coordinated with merchandising, sourcing, and sales teams for an increase in overall sales year-over-year, 10% sales increase for three years in a row
Production:
- Prepare tech packs, art files and renders to vendors
- Handled color separations, embroideries, appliqués, and all types of print techniques for all apparel, and approved print and appliqué techniques for production
- Worked with vendors domestic and international on day to day flows to ensure and meet transit and product ex-factories set by production
Source & start up new factory relationships; negotiate appropriate costs and deliverables with sourcing partners to ensure best margin and quality are achieved
- Sourced and developed accessories with overseas vendors
- Catalogued seasonal proto samples and SMS samples
The Hundreds is Huge, Inc.
Customer Service Representative | Communication, Inventory management | 11/2016 - 02/2017
- Respond to and resolve all questions, comments, and concerns using multiple points of contact
- Provide professional, empathetic and courteous service to all consumers
- Serve as an internal advocate for consumers and provide feedback to other departments within the company
- Become a product pro! Learn about all our product, features and benefits, and share that information with our consumers
- Navigate multiple systems and fully understand the lifecycle of a consumer order
CLSC LA
Graphic Designer / Production Manager | Design, Product management, Apparel, Shipping & Receiveing | 01/2012 - 11/2016
Graphic Design:
- Apparel & Accessory designer, developing multiple best-selling guy’s trend apparel pieces from t shirts to headwear and outerwear
- Lead designer for fleece tops/bottoms, underwear, lounge, gift with purchase (giveaways), swim, and accessories.
- Design and layout graphic prints, patterns, photos, text and logos as needed
- Manipulate and recolor existing prints, sketches, illustrations, photographs, graphics, and patterns
- Design brand marketing e-mails and trigger e-mail assets for product storytelling and promotions
- Designed seasonal catalogs for our sales team
- Created social media assets for marketing needs and store POP
- Worked with big box retailers to create special SMU catalogs
- Coordinated with merchandising, sourcing, and sales teams for an increase in overall sales year-over-year (we had our best year ever twice while I was with the company).
Production:
- Prepare tech packs, art files and renders to vendors
- Handled color separations, embroideries, appliqués, and all types of print techniques for all apparel, and approved print and appliqué techniques for production
- Worked with vendors domestic and international on day to day flows to ensure and meet transit and product ex-factories set by production
Source & start up new factory relationships; negotiate appropriate costs and deliverables with sourcing partners to ensure best margin and quality are achieved
- Sourced and developed accessories with overseas vendors
- Organized seasonal proto samples and SMS samples
