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adam gonzales

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graphic designer
LOS ANGELES | United States

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In my own words

adam

I'm a seasoned Apparel, Accessories, and Graphic Designer with a knack for seamlessly blending creativity with logistics to deliver exceptional results.

With over a decade of hands-on experience, I've successfully managed the entire production lifecycle—from initial design concepts to final product delivery. My passion, hard-working attitude, and keen attention to detail, coupled with a decade of expertise in screen printing processes and accessory development, ensure that I consistently meet and exceed industry demands.

In my role as an Apparel and Graphic Designer, I've played a crucial part in various projects, introducing designs that resonate with diverse audiences and become top sellers in the market. My creative journey has taken me across continents, showcasing my work in renowned museums from MCA Chicago to Tokyo, Japan. Collaborating with esteemed clients like MCA Chicago, NASCAR, Harry's, Colmar, and Disney has underscored my versatility and innovative approach. Proficient in the Adobe Creative Suite, I'm always on the lookout to expand my skill set and explore new creative tools to keep my designs cutting-edge.

As a seasoned Production Manager, I've navigated the complexities of sampling, costing, and bulk production, always approaching projects of all sizes with a 'everything is possible' mindset that reflects my unwavering commitment to excellence.

I'm actively seeking opportunities in Apparel & Graphic design, as well as Product development and Product management. If you're interested in collaboration, please feel free to connect via LinkedIn or reach out to me directly at design@adamgonz.com.

Skills: - Apparel & Graphic Design - Hard Good & Soft Good Product Development - Technical Designs (CADS) - Product Management of Apparel & Accessories - Branding - Shopify Platform - Adobe Suite

Trajectory

Feb 2023 — Oct 2023
Production Manager / Junior Designer | Graphic Design, Accessory Design, Production · PLEASURES NOW LLC
Production Management: - Established clean Work-in-Progress and Cost sheets for all new product development - Crafted and maintained precise product documentation, such as tech packs and design files - Collaborated closely with domestic and overseas vendors to ensure the accuracy of product quality - Initiating, processing, and monitoring purchase orders - Effectively oversaw production schedules to ensure they align with deadlines - Grew the accessory hard goods and increased sales by 15% each quarter Graphic Design: - Crafted various marketing materials, including banners, flyers, email campaigns, and social media content - Managed the design and development of headwear and accessories - Preparing photos for the web store and clients, which involves resizing, retouching, and related tasks
Mar 2021 — Jan 2023
Graphic Designer / Sourcing & Production Manager | Apparel, Graphics, Brand Management · REALITY TO IDEA LLC & JOSHUA VIDES
Graphic Design: - Design seasonal graphics for Apparel drops to coordinate with any specific collaborations releasing - Collaborated with Joshua Vides to bring concept ideas from sketch to print ready graphics - Verbally presents graphic ideas and details with clarity in small groups and team meetings - Concept and design new apparel & accessories ideas for each season and/or special projects - Create tech packs consisting of a detailed sketch per design in all categories (outerwear, shirts, t-shirts, sweaters, bottoms). - Compile seasonal graphic mood boards based on design concepts - Research & development for future product i.e. physical references or pulled references online - Develop and execute creative content for social media & marketing platforms - Managed social media posts and email newsletter marketing campaigns - Maintain and manage Shopify products, collections, and new releases Production: - Special Projects manager for all collaborative needs for Reality To Idea LLC , Matte Black Coffee and Joshua Vides - Communication with overseas vendors for all apparel & accessory products - Liaise with vendors to develop new products and monitored calendars for prototype samples, SMS, and production. - Maintain detailed project status documentation & calenders - Manage and negotiate pricing with vendors & keep track of cost of goods for each SKU and project - QC product when production orders come in
Feb 2017 — Mar 2021
Apparel & Accessories Designer / Production Assistant | Apparel Designer, Graphic Designer, Technical Designer · RIPNDIP
Graphic Design: - Apparel & Accessory designer, developing multiple best-selling guy’s trend apparel pieces from t shirts to headwear and outerwear - Lead designer for fleece tops/bottoms, underwear, lounge, gift with purchase (giveaways), swim, and accessories. - Design and layout graphic prints, patterns, photos, text and logos as needed - Manipulate and recolor existing prints, sketches, illustrations, photographs, graphics, and patterns - Design brand marketing e-mails and trigger e-mail assets for product storytelling and promotions - Designed seasonal catalogs for our sales team - Created social media assets for marketing needs and store POP - Collaborated with big box retailers to create special SMU catalogs with an annual 10% increase of revenue and purchase orders - Coordinated with merchandising, sourcing, and sales teams for an increase in overall sales year-over-year, 10% sales increase for three years in a row Production: - Prepare tech packs, art files and renders to vendors - Handled color separations, embroideries, appliqués, and all types of print techniques for all apparel, and approved print and appliqué techniques for production - Worked with vendors domestic and international on day to day flows to ensure and meet transit and product ex-factories set by production Source & start up new factory relationships; negotiate appropriate costs and deliverables with sourcing partners to ensure best margin and quality are achieved - Sourced and developed accessories with overseas vendors - Catalogued seasonal proto samples and SMS samples
Nov 2016 — Feb 2017
Customer Service Representative | Communication, Inventory management · The Hundreds is Huge, Inc.
- Respond to and resolve all questions, comments, and concerns using multiple points of contact - Provide professional, empathetic and courteous service to all consumers - Serve as an internal advocate for consumers and provide feedback to other departments within the company - Become a product pro! Learn about all our product, features and benefits, and share that information with our consumers - Navigate multiple systems and fully understand the lifecycle of a consumer order
Jan 2012 — Nov 2016
Graphic Designer / Production Manager | Design, Product management, Apparel, Shipping & Receiveing · CLSC LA
Graphic Design: - Apparel & Accessory designer, developing multiple best-selling guy’s trend apparel pieces from t shirts to headwear and outerwear - Lead designer for fleece tops/bottoms, underwear, lounge, gift with purchase (giveaways), swim, and accessories. - Design and layout graphic prints, patterns, photos, text and logos as needed - Manipulate and recolor existing prints, sketches, illustrations, photographs, graphics, and patterns - Design brand marketing e-mails and trigger e-mail assets for product storytelling and promotions - Designed seasonal catalogs for our sales team - Created social media assets for marketing needs and store POP - Worked with big box retailers to create special SMU catalogs - Coordinated with merchandising, sourcing, and sales teams for an increase in overall sales year-over-year (we had our best year ever twice while I was with the company). Production: - Prepare tech packs, art files and renders to vendors - Handled color separations, embroideries, appliqués, and all types of print techniques for all apparel, and approved print and appliqué techniques for production - Worked with vendors domestic and international on day to day flows to ensure and meet transit and product ex-factories set by production Source & start up new factory relationships; negotiate appropriate costs and deliverables with sourcing partners to ensure best margin and quality are achieved - Sourced and developed accessories with overseas vendors - Organized seasonal proto samples and SMS samples

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