SnowSports Industries America (SIA) is the non-profit, North American member-owned trade association representing suppliers of consumer snow sports with constituents in the retailer, rep and resort communities.

We serve our members by helping them succeed in business and using research, education, and participation to grow the business of winter. Everything we do encourages more people around the globe engaged in an active winter lifestyle — so that the snowsports industry can thrive.We lead the industry as the central voice for winter — educating, supporting and connecting our members with the people who love winter sports. By connecting manufacturers, retailers and consumers, the snowsports industry can grow in a way that benefits us all.undefined