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Freelance Photographer

Media & Entertainment

I am photographer and graphic designer based in Southern California. My ultimate goal is to be a production artist or creative director for a women's apparel brand--where I could utilize my skills in photography, design, styling, and marketing to connect with key consumers.

Swim/Apparel/Lifestyle/Studio

I have a very hands-on directorial style. From planning to post, I like to be very clear, creative, and efficient. 

Took studio and lifestyle photos of skincare, makeup, and fitness products; style products and curate meaningful and relevant props; edited retouched shots; create content relevant for multiple social media platforms; create gifs for social media; assist in creative planning for social media marketing calendar

Social Media Photographer

200hr RYT
Yoga Sculpt Certified

Power Yoga / Yoga Sculpt 

Yoga Instructor

Professionally photograph people, products, and pets in 
studio; specialize in styling products and posing people and pets; support marketing team by reaching out to potential 
clients and maintaining relationships with current clients; maintain the studio facility and equipment; keep track of promotions and events

Staff Photographer

Took press photos for strategic marketing outlets, assisted product trainers with set-up and tear-down of equipment before and after training events; checked guests in; maintained inventory for equipment; educated customers about products in the showroom; kept clients’ comfortable during events 

Training Assistant

Create content for social media, print collateral, and website; produce shoot concepts plan photo shoots for annual calendar; both shoot and direct shoots; update e-commerce shots; assist creative director with web design.

Creative Direction Intern

Took press shots and styled shots for social media marketing; retouched and edited photos for lookbooks; created styled lookbooks which resulted in further purchases by outside retailers; accounted inventory of clothing in stock

Photo/Design Intern

Designed social media and email promotions; updated past promotions and advertisements while still applying brand specifications

Freelance Graphic Designer

Conducted set-up and tear-down of in-house product shoot; photographed in-house and on-site press product shots; edited shots in Adobe Photoshop; uploaded content using WordPress; created website user guides for clients

Photography/UX Intern

Zo'e Fraley is a Freelance Photographer at Aloha Zo Photography in Laguna Hills, CA.

Zo'e Fraley — Freelance Photographer at Aloha Zo Photography

Zo'e Fraley

Skills

Interests

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Education history

Corepower Yoga

Sessions College of Professional Design

University of California - Irvine