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Design - Product

UX Designer

Creative & Design

tentree

tentree is a fast growing eco-friendly apparel startup. Sold in stores like REI, tentree appeals to “environmental-ish” customers — people who want environmentally conscious apparel, but not at the expense of fit and style.

tentree's overarching problem was unused capacity:

• Their website had beautiful design and product photography, due to talented in-house art direction. And while it sold well enough in spite of being unoptimized, there was a lot of room for improvement

• There was no in-house conversion rate optimization work being done. They were essentially coasting on traffic created created by social media

• Credibility indicators such as customer photography on social, 5-star reviews, and press acclaim were abundant, but were not integrated into the user experience

• Their blog received millions of uniques from search, but the traffic was not translating into sales, to the point where they were considering shutting it down


Learn more at https://zaidhisham.com/portfolio/tentree/

Over the last 14 years, I have worked with and for companies such as Expedia, Xbox, Apple, and Intel to elevate the user experience of their applications and websites.I love to be in dialogue with clients, working live, in-person, using whiteboard and paper. I use design to show, ask, and envision, and to help stakeholders explain, react, and choose.

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Leviton
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• Strategized an 80/20 happy path, condensing five applications into one end-to-end project management system that served multiple teams
• Designed interaction models, personas and interface
• Conducted live discovery and requirements gathering sessions with direct stakeholders

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Hyundai
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• Consulted on design improvements for internal safety dashboard interfaces
• Managed daily site integration and user acceptance testing documentation

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Apple
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Designed legacy-to-web enterprise apps for the Apple legal team
Worked with legal team stakeholders to determine requirements and constraints

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Fiserv
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• Prototyped transactions such as Wire Transfer, Cash Back, and Electronic Funds for Transact, and thick client translation application for bank tellers redesign project
• Presented design proposals to product teams and early adopter client groups
• Contributed UI updates to the project design system


Consulted on strategy, conversion rate optimization, and responsive user experience design for tentree, Class Rebel, Stil Classics, Obakki, and Casca Footwear

eCommerce Design consultant

Led the customer experience re-design of 30-year-old legacy accounting software and envisioned unified workflows for automotive service departments

• Designed proof-of-concept communications analytics and automotive service tools
• Led discovery, scoping, research, and design for car dealership applications
• Iterated design to accommodate changing requirements and research findings
• Conducted user interviews and usability testing
• Contributed to the development of UI design systems
• Organized collaboration sessions to leverage UX team collective knowledge
• Developed HTML/CSS prototypes for demos and usability testing

Responsible for redesigning security applications for Microsoft Azure
• Collaborated with product manager and designers on integration solutions
• Delivered click-through prototypes and design documentation to developers
• Contributed new icons to the Azure design system


UX Designer (contractor)

Responsible for improving the user experience of the Hotels vertical to increased the hotel room booking conversion rate
• Designed A/B test variants to test hypotheses about customer behavior
• Participated in sprint planning and, daily stand-ups, and retrospectives
• Presented design to colleagues, development managers, product managers
• Spot-checked colleagues’ design work for visual design and content consistency
• Delivered mobile-up responsive deliverables to developers
• Ensured that designs were on brand, responsive, accessible, and performant


Responsible for designing new and existing features for the Xbox One store interface
• Created a way-finding treatment system for the Xbox One storefront
• Consolidated storefront navigation into one consistent system across all store pages
• Created new design patterns for product pages to help users get to content faster
• Designed Recommendation patterns for various content types
• Consulted with developers, content strategists, and product managers to gather requirements and constraints


Responsible for interface design and prototyping for Intel's Sales & Marketing Group applications
• Designed UI assets and style guides for developers
• Worked with developers on implementation and QA
• Created Axure click-through prototypes of mobile applications
• Conducted contextual inquiry with remote sales managers
• Reviewed daily builds by offshore developers and provided feedback for improvement


Visual Designer

Zaid Hisham is an UX Designer at Infosys in Beaverton, OR. View their experience, skills and work history on Malakye — the professional network for creative,…

Zaid Hisham — UX Designer at Infosys — Beaverton, OR

Zaid Hisham

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