Zacharias Holt — Senior Brand Designer at Kura Sushi USA
Zacharias Holt
Senior Brand Designer
santa ana | United States
Skills
No information
Interests
Music
Camping
Art
Work experience
Kura Sushi USA
Senior Brand Designer | 06/2021 - Current
// Deliver direction with innovative and conceptual ideas by creating assets that support brand goals and strategies
// Gained website traffic to exclusive restaurant campaigns by 24% on average in 2022 using creative engagement strategies
// Counsel with peers within marketing, construction, recruiting, operations, and other key departments, with excellent communication skills, proving the ability to work cross-functionally
// Deliver new and compelling ideas for customer experiences while achieving functional goals to push high-quality standards across all platforms
// Streamline an extensive restaurant food and drink menu (140+ items) by creating an organized system of assets and working files within our shared drives, to increase the efficiency and timeliness of menu updates
// Multi-task 7+ ongoing projects while prioritizing immediate restaurant and office needs to strengthen joint efforts between departments and home offices in the US and Japan
// Deliver projects and assets to office, restaurant, and Japanese sectors while practicing excellent time management to arrive at their separate timelines
Intense Lighting
Graphic Artist | 09/2019 - 06/2021
// Demonstrated creative approaches for product launches with marketing, product management, and development that adhered to brand requirements to generate $90,000 in average sales daily
// Finalized iconography for products highlighting their unique features across various advertising materials to improve overall customer engagement
// Centralized a digital library of standard logos, photography, line art, and wiring diagrams with excellent organizational practices for day-to-day accessibility and consistency through all assets like newsletters, brochures, spec sheets, and sell sheets
// Led photography project from start to finish by shooting, retouching, and preparing images for print and digital applications to be used for all design needs
// Career note: I was let go during a period of financial hardship within Garbage Dream. I used that year to improve my portfolio to acquire this position
Garbage Dream
Production Artist/Designer | 04/2017 - 04/2018
// Created and delivered frontend and backend web assets using creative software to achieve multiple brand needs
// Utilized advanced photo retouching techniques for social media pages such as Milestar Tires to increase engagement from 200 followers to 200,000 within the first year
// Executed press checks with print vendors to ensure overall quality control of collateral
// Streamlined multiple asset libraries by creating a naming convention system to ensure accessibility with ease for all departments
// Illustrated graphics using traditional techniques on creative software to enhance visual interest within pitch decks
// Companies worked for within this agency include: MOMO, WELD Racing, Tireco, Milestar Tires, BBS, Bilstein, Demello Offroad, Meguiars, Transamerican, Eat Chow, Hotchkis, LGE, Mod Auto, Nankang, Westlake Tires, Smittybilt, and the City of Garden Grove
Artist Series Guitar
Digital Designer | 06/2014 - 09/2016
Create custom artwork (digitally) for mainly Les Paul style guitar bodies. Create ads for discounts and specials on current guitars for online social media applications (ei. Instagram, Facebook, Flikr, Vine, etc.) by means of photo manipulation, graphic design, and digital painting. Create website templates for Artistseriesguitar.com, and updating links for current releases.
Culture Attack
Graphic Artist | 10/2014 - 10/2015
Designing all imagery on clothing while carrying forth the visual aesthetic and direction of themes associated with all designs.
Studio 495
Graphic Designer (Internship) | 08/2013 - 12/2013
Graphic Designer (Internship)
Worked with an array of companies seeking designs and logos for book publishings, advertisements, musical productions, and accessories. Process included brainstorming design ideas, creating mockups and type studies, and selecting the best designs within the group.
Clients included:
?Laguna Art Museum- Book layouting
NASPA Western Regional Conference 2014- Logo and postcards
Cal State Fullerton Performing Arts Department
Concert Posters CSUF Dean of the College of the Arts- Faculty holiday postcards
CSUF Titan Shops- reusable bag designs.
