Bike

Dive

Creative Agencies

Lifestyle

Moto & Powersports

Music

Outdoor

Skate

Snow

Streetwear

Surf

Wake

Tech

Health & Fitness

Web design

Photography

Marketing

Account management

Digital design

Video production

Brand development

Startups

Digital strategy

E-Com Strategy X Integrated Marketing X Digital Design

Marketing & Sales

A former sponsored snowboarder and world traveler turned marketing and e-commerce strategist with over a decade of experience in digital design, brand development, and UX strategy. I specialize in creating integrated marketing solutions that drive growth, increase customer lifetime value, and optimize user experiences—specifically in the outdoor, action sports, overland, and DTC industries. My ability to mentor teams, teach effective processes, and deliver product clinics that empower others to succeed sets me apart. I’m passionate about adventures and optimization, bringing that same spirit to my work—whether it’s chasing lines in the backcountry or leading e-commerce platform builds, optimizing marketing funnels, or building brands that resonate with their audience. Some of the highlights from my journey include: - Leading the digital transformation of Holokai Catamaran, boosting global online sales by 2.4M. - Spearheading the launch and growth of Seeker Collective, a brand focused on adventure-ready gear. - Building successful marketing campaign assets at Neurohacker Collective that contributed to 37% of total revenue via email and SMS channels. I thrive in dynamic environments where creativity and data meet, and I love helping brands grow through innovative, user-centered strategies. Feel free to connect with me to talk shop, collaborate, or chat about how to take your brand to the next level!

On the move chasing seasons, inspiration, and adventure worldwide since 2013. Our adventures fuel us to create functional gear that’s intentionally designed, durable, and made to perform when outside the comfort zone.

• Developed an adventure-driven brand with a focus on functional gear and sustainable products.
• Designed e-commerce platforms with seamless user experiences that boosted customer acquisition and retention.
• Led marketing strategy, creative direction, and brand development, driving profitable outcomes.

Company Owner

Marketing Director

I lead a full-stack marketing and design consultancy specializing in integrated marketing, UX strategy, and web design. Collaborating with diverse teams, ranging from real estate to action sports to biohacking, I deliver financial success and market acquisition for clients through innovative design solutions. 

• Spearhead client projects to deliver quantifiable results that stand out in competitive markets.
• Communicate clear and actionable insights, front-sight focused on conversion optimization.
• Leverage integrated marketing strategy driving retention, LTV, AOV, and customer acquisition.
• Deliver optimized digital experiences developed from a sure-footed skill set rooted in sales development, UX strategy, and web design.

Freelance Digital Designer

Built an organic loose-leaf tea company designed to be a scalable digital business focused on adventure, sustainability, and self-betterment.

• Owned end-to-end production of visual brand expression for print and digital.
• Built user journey framework designed for web and mobile.
• Designed profitable e-commerce sales funnel, easily and intuitively helping users find
products, see reviews, and complete purchase flows.
• Performed extensive competitive and comparative analysis focused on digital products, e-commerce, sustainable product sourcing, and international manufacturing.

Brand Designer

I led marketing and creative direction for a disruptive AI-powered political finance and compliance SaaS platform. I revitalized the previously stale brand identity, developed and executed our digital strategy (web, SMM, content, brand, attribution, funnels), produce design and copy that converts, webmaster our 473 page API integrated website, manage our paid advertising campaigns, and oversee the marketing department budget.

Hired design gun contracted to assist retention marketing in the creation of email & social design assets for product launches, email campaigns, and sales/promotions.

• Consistent and dependable asset creation driving channel’s top-performing campaigns. 
• Regularly sought out for copywriting assistance and message positioning boosting brand awareness and sales. 
• Designed assets for email & SMS channels yielding 37% of company revenue.
• Leverage cross-channel experience aiding KPI-oriented goals resulting in channel growth and brand consistency.

Marketing Designer

• Refined user journey removing pain points and eliminating user "fall-off" through the onboarding flow.
• Performed heuristic evaluation and implemented recommendations based on findings.
• Designed user-focused solutions for multiple user journeys.
• Wrote and iterated site copy to increase efficacy and resonance resulting in greater user acquisition.

UX Designer 

Pointman for digital presence and identity rebuild of leading Hawaii-based sail tour operator. 

• Owned user-focused website build directly resulting in dynamic online sales growth exceeding 200% globally through digital affordances, taxonomy, lean UX.
• Defined clear problems, formed hypotheses and set s.m.a.r.t goals to create user experiences based on data, personas, and research.
• Cross-functional start-up leader collaborated with CEO, sales management, and operations teams.
• Created simple, elegant solutions to complex information architecture problems.

Digital Marketing Manager

• Forged character based partnerships built on sales service best practices resulting in greater account growth and dedicated brand loyalty.
• Opened new sales channels by honing unconventional marketing strategies, follow through, and accountability.
• Grew sales in dwindling territories by providing close account support resulting in a 30% increase over previous year.


Inside Sales Manager

Sales and Marketing Manager

Regional Sales Rep

Forum Snowboards | Analog Apparel | Gravis Footwear | Anon Optics | DNA Distribution

Subsidiary Sales Rep | WE LIVE FORUM Team Member

Zach Jacobson is an E-Com Strategy X Integrated Marketing X Digital Design at Seeker Collective in Oceanside, California.

Zach Jacobson

Zach Jacobson

Skills

Interests

Industries

Education history

American River College

Sierra College

General Assembly