yuling lee

Oversaw and rendered direction for digital marketing art, such as social media posts, banner ads for websites, and website layout design. Conceptualized and administered the entire production of print advertising materials. Carried out other key functions such as developing, brainstorming, and implementing marketing campaign idea. Maintained proactive coordination with the client, production company, and vendor to ensure successful completion of the project. Interfaced with the project manager and/or an account service representative to check the status of each project status, including copywriting, layout design confirmation from the client, or a request for modification. Assisted the client in selecting and sourcing out production vendor, such as print store and filming company. Directly communicated with client to discuss and impart idea of design.

Collaborated with editors, art directors, and representatives of the Marketing Team to create client’s advertising materials, such as teasers and brochures. Held responsible for all layout design details including typography and layout grid in line with the brand guide of the magazine and client company. Submitted all print and digital design materials within deadline for magazine print production. Updated magazine website including new banners, pictures, and layout design and closely worked with web developer for layout update.

Created print, digital platform, and motion graphic designs, such as website layout, electronic direct mail, mobile device graphic, video visual material, signage, booklet, poster, and presentation template. Regularly interacted with clients to generate design ideas. Conducted research on eye-catching visual concepts for exhibitions and events. Worked with production managers, business teams, and marketing teams in developing concepts and provided graphic support to creative directors. Created presentation materials for meetings with internal and external stakeholders. Partnered with other designers to carry out project concept, including basic 3D modeling for demonstration. Contributed in meeting client expectation and deadline by coordinating with production vendors for materials and budget quotations, and closely monitoring production process to ensure high-quality deliverables.

Replied to queries for graphic artworks for online promotional material, website layout updates, social media, photo retouching, corporate collaterals, logo, in-store marketing, and retail brand guidelines. Worked with senior designers, creative directors, and project teams on idea creation and graphic execution for various retail brands, events, and exhibitions. Obtained keen attention to detail to all creative items, such as layout setup, typography, page layout editing and more. Conveyed and aided graphic creation with printers and production companies; for example, agreed color, printing effect, material types, and any other printing correction. Developed annual and seasonal firm promotional products, including catalogs, greeting cards, and website designs. Managed numerous projects in a fast - paced setting, ensuring committed to meet the deadlines set by clients. Offered any last minute graphic changes and urgent update.

Handled and designed company promotional materials and business collaterals, such as business cards, restaurant menus, website design, invitations, banners, and digital graphic on Social Medias. Communicated with marketing director and the restaurant management team for any upcoming promotion material design. Liaised different vendors for product materials and budget quotations, such menus and paper bags. Independently oversaw the project from the start to finish while adhering to a strict schedule.

Collaborated with project manager and course professor and brainstormed ideas to create a series of education material for the university online courses, including electronic book layouts, PowerPoint presentation, and video. Conducted regular meetings with the class professor and project managers to discuss concepts, potential implementation strategies, and understanding the course contents. Assessed several online platforms and digital technologies for storing and running the course materials.