Yoshi Mecklenberg
Director Of Marketing · Bandai Namco Toys & Collectibles
Laguna Hills, CA
In My Own Words
15+ years of product marketing and consistent and most challenging projects, builds exceptional teams, and drives significant ROI. Recent results include from zero to lead generation and acquisition for Marketing Qualify Leads with $1M potential business, a 250% boost to sales figures and a 160% rise in organic search traffic on LinkedIn company page. Managed team of up to 5 and controlled annual-budget between $0.1M and $20M. KEY STRENGTHS • Marketing Plan Development • Strategic Planning • Competition Market Trend Analysis • Brand Strategy • Brand Management • Market Share • Project Management • Brand Recognition • International Marketing • Distribution Channel • Communication Strategy • Fluent in Japanese and English
Work Experience
Senior Brand Manager
Bandai Namco Toys & Collectibles2022 – Present
Exceeded 24% vs. sales goal for 2023. Created the immersive merchandising space to increase sales in LA, Portland, Atlanta, and Seattle,
Director Of Marketing
AFURI USA INC2020 – 2022
• Creating and establishing branding objectives and strategies for direct business and franchise business from scratch • Increased followers 40% in 2 months
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