Yidiel Suarez
Freelance Designer · Freelance Graphic Design & Art Direction
Miami, FL
In My Own Words
Experienced Brand Designer & Art Director with a proven track record in high-end entertainment and destination branding. I lead multidisciplinary teams and deliver innovative solutions. Simply put, I bring brands to life.
Work Experience
Freelance Designer
Freelance Graphic Design & Art Direction2016 – Present
Founded my own freelance design business, specialized in crafting and enhancing brand identities for a select clientele. My design philosophy revolves around creating compelling narratives, ensuring consistent brand presentation with clear guidelines. Collaborating closely with clients, I deliver creative solutions for diverse high-end projects, seamlessly adapting to their unique needs. Managing entire project lifecycles, I lead design teams, maneuver feedback, and ensure timely delivery. Proficient in Adobe Creative Suite, I bring digital creativity to life through design and strategic brand positioning. Always staying current with design trends, I offer a modern and unique aesthetic. Eager to take on new challenges and continue delivering impactful designs!
Senior Designer
Visit Salt Lake2024 – Present
Senior Designer for nonprofit corporation responsible for the promotion of Salt Lake County
Senior Graphic Designer
OneWorld Properties2022 – 2024
Leading the Marketing Team for the top performing luxury real estate brokerage in South Florida. I spearheaded advertising campaigns for prestigious real estate projects, creating visually stunning content in line with top luxury brands. Collaborating seamlessly with cross-functional teams, and ensuring that cohesive brand identities are maintained alongside brand consistency throughout projects. My role encompasses end-to-end project management, where I uphold high visual standards and demonstrate proficiency in Adobe Creative Suite for diverse design aspects, including print, digital, art direction, and video editing. With a strategic mindset, I conceptualized brand identities, campaigns, and events, leveraging a deep understanding of digital marketing trends. Proactively tackling tasks and thriving in fast-paced environments, I fostered a culture of respect, trust, and collaboration within my team and across all departments.
Graphic Designer
Republica Havas2021 – 2021
I created compelling visuals for South Florida's leading brands, including Baptist Hospital and Inter Miami FC. Designed impactful billboards and large-scale print materials, translating complex brand messages into visually engaging content. A key player in campaign and brand direction, I collaborated with cross-functional teams to align visuals with overall strategies. Managing decks and presentations, I ensured effective communication of campaign ideas. Thriving in a collaborative agency environment, I maintained brand consistency across dynamic social media and digital campaigns. Meeting tight deadlines and engaging directly with clients to exceed visual expectations and enhance brand identities.
Graphic Designer
Participant Capital2019 – 2021
I produced captivating large-scale motion graphics for a 700-foot luxury tower. Proficient in Adobe Suite, I designed visually compelling assets for diverse mediums working closely with various departments for successful pitch decks. Leading campaign and website design initiatives and developing resonant visual identities from inception to completion. Specializing in way-finding and interior graphics, I applied design principles for spatial enhancement. Executing dynamic motion graphics and video campaigns, bringing static visuals to life. Collaborating cross-functionally, I produced million-dollar project presentation decks, contributing to successful sales and proposals. Thriving in dynamic design environments, I balanced creative innovation with project requirements, meeting evolving needs. Engaging directly with ownership, I translated their vision into visually stunning design solutions, aligning with brand objectives.
Education
Projects
OneWorld Properties
https://www.ufosuarez.com/owpOneWorld Properties is one of the top-selling luxury real estate brokerage companies in South Florida. Successfully selling over 5,000 units, totaling over $4 billion in residential sales. Led by Peggy Olin with over 20 years of experience in domestic and international markets.
Peggy reached out to me to help elevate their brand to the next level, I joined their in-house team to help coordinate all marketing and design efforts for the company as well as all their current projects and all projects within their pipeline. Leading the creative direction and marketing department for the OneWorld brand; showcasing their radiant South Floridian identity and reflecting the companies impressive reputation throughout all materials by bringing to life their unique story as experienced and connected partners to both buyers and developers.
Legacy Hotel & Residences
https://www.ufosuarez.com/legacyLegacy is both a residential tower and one of Downtown Miami’s few luxury hotels.
The Legacy Hotel & Residences brand was designed to exists harmoniously between the pursuit of attainable opulence and a desire for the ultra-luxe lifestyle and its amenities. We sought out to achieve a style both unique and elegant, somewhere James Bond would stay during his visit to Miami. The aspirational environment of a 5-star setting. Sophistication fused with touches of fashion, executive panache and international mystery became the hallmark for this project.
Paramount Miami Worldcenter
https://www.ufosuarez.com/pmwcParamount Miami Worldcenter is a magnetic destination for tourists and business visitors in the heart of Downtown.
For Paramount, I was tasked with creating an iconic and influential modern landmark. A contemporary social hub to define Miami's lifestyle. The branding created was a mix of voguish and serene. An environment where all aspects seem possible and luxury is commonplace.
