Yadira Rodriguez
Integrated Marketing Director · Entravision US Media and Agency
Long Beach, CA
In My Own Words
I am a creative and innovative marketer who can execute across a variety of channels while driving long-term strategies and building brand equity and contributing to the bottom line, with over 25 years of experience with traditional and digital marketing strategies.
Work Experience
Integrated Marketing Director
Entravision US Media and Agency2021 – 2024
• Spearheaded all client-facing and corporate communications, such as email newsletters, ad placements, organic social media strategy, and press releases • Led creative production of client marketing campaigns enhancing brands across multiple marketing solutions channels: TV, Radio, DOOH, CTV/OTT, Digital Audio, Branded Content, Social Media, Experiential and Influencer Marketing • Directed GTM Strategies, Product Management and Business Development support for IP products: AudioEngage and EntravisionPlus (programmatic digital advertising platforms for CTV/OTT, Digital Audio, DOOH and Gaming), and El Boton (digital audio streaming app) • Developed and executed sales enablement strategies, improving team performance • Communicated cross-departmental and provided creative direction to ensure cohesive brand messaging • Leveraged marketing partnerships with NFL, FIFA, MLS, and consumer goods giants to boost client and consumer brand engagement • Redesigned the wireframe of the US Media website, enhancing user experience and engagement • Produced webinars and "immersive experience" client engagement events • A leader among the global marketing team where I championed the brand's identity and values across the diverse international markets to drive brand growth and recognition on a worldwide landscape
Marketing Manager (Dept Head)
Sonsray Inc2016 – 2021
• Directed lifecycle marketing strategies, enhancing customer journey experience • Managed product alignment with manufacturers, optimizing go-to-market strategies • Orchestrated customer engagement events, strengthening brand loyalty • Led a $1.2 million annual budget, maximizing ROI on marketing initiatives • Authored impactful blog articles, managed website and newsletter, increasing brand awareness
Channel Partner Marketing Manager, HP Inc/Hewlett Packard
PCM IT Solutions & Services2014 – 2015
Now Insight Enterprises -- A channel partner distributor of IT equipment via brick and mortar locations and eCommerce Websites: TigerDirect.com, PCMall.com and MacMall.com
• Implemented demand-gen marketing strategies, driving sales and product visibility • Managed ecommerce merchandising for end-user products, enhancing online sales (1,550 skus) • Additional marketing support to HPE edge-to-cloud solutions (SaaS), 15K+ sku configurations • Administered a $500,000 quarterly budget, optimizing marketing spend • Coordinated client and employee engagement events, fostering community and loyalty • Aligned product management and lifecycle roadmap with HP's needs, ensuring market relevance and leveraging an omnichannel strategy
Sr Graphic Designer
Transamerican Auto Parts2005 – 2012
DBA: Off Road Warehouse and 4 Wheel Parts -- Distributor of automotive, motorsports, hobby and nitro & electric RC toys parts and accessories via brick and mortar retail locations, ecommerce and catalog mail order.
• Managed print and ecommerce projects as well as retail store visual merchandising and event planning, • Provided art direction and graphic design, elevating brands • Assisted in the planning and coordinating of their traveling show, Truck & Jeep Fest • Sponsored and participated at events like SEMA, The Baja 1000, Moab Easter Jeep Safari and more
Education
Bachelors Degree
American Intercontinental University (formerly American College of the Applied Arts)2003 – 2004
Bachelors Degree
MBA Master of Business Administration
University of California, Davis2020 – 2022
MBA Master of Business Administration
