Bike

Lifestyle

Outdoor

Senior E-Commerce Manager

Marketing & Sales

Oversee day to day e-commerce opera<on and technology planning.
?  Create the technology roadmap for TravisMathew and manage project from idea<on through deployment.
?  Oversee the e-commerce team that supports the TravisMathew digital opera<ons.
?  Support digital marke<ng and merchandising efforts.
?  Collaborate with the Callaway Group Digital Team as well as other digital leaders within the group.

Manage the strategy and opera<ons for Troy Lee Designs e-commerce channels in the US, Canada and Europe.
?  Served under the VP of Opera<ons in director responsibili<es from Fall 2020 <l December 2021
?  Report sales progress towards budgets to the execu<ve team on a weekly and monthly basis.
?  Oversaw digital marke<ng strategies op<mized for ROI and effec<ve acquisi<on planning.
?  Work with marke<ng and digital team on site op<miza<on ini<a<ves.
?  Built budget projec<ons and forecasted inventory needs to meet goals.

Global E-Commerce Manager

Serve as the apparel category manager for a top online bicycle retailer. Major du<es include managing apparel
assortment, inventory and developing digital marke<ng campaigns.
?  Maintain and communicate profit, revenue, returns KPI's to the execu<ve team.
?  Develop Go-to-Market strategies with internal and external teams.
?  Successfully led 2018 Q3 company Priority Project and implemented free returns program.
?  Increased 2018 Q3 apparel sales YOY and over 2018 Q2.
?  Developed and ini<ated Jenson USA's first category management team.
?  Coordinate marke<ng efforts between our in-house team and the brands.

Apparel Inventory Specialist/Buyer

Established Five Ten direct to consumer sales and marke<ng via company web site, industry pro site, marketplaces and partner sites. Du<es included coordina<ng with Five Ten IT, senior logis<cs manager, 3PL facility, customer
service and sales/marke<ng site merchandising, and crea<ve team. Addi<onally, I worked with our UK and German
based teams to coordinate content and DTC global strategy.

?   Managed paid search, email marke<ng, affiliate, display, and web site merchandising.
?   Created and coordinated video produc<on and web content for informa<ve and brand storytelling content
?   Coordinated and created marke<ng campaigns in collabora<on with Na<onal Sales Manager and Global
Brand Team.
?   Managed the rela<onships with our warehouses and customer service team to ensure excellent levels of service to our customers.
?   Worked with the IT/Opera<ons and development team to design and implement the new Magento E-
Commerce web site in the USA and the UK.
?   Experienced over 60% sales growth on Five Ten web site from 2014 to 2016.
?   12% growth in web site traffic via SEO op<miza<on and 108% growth in conversion from 2015 to 2017

E-Commerce Sales Manager

Coordinated digital marke<ng ac<vi<es for one of the top online bicycle retailers in the USA. Involved in marke<ng
strategy, sales strategy, customer reten<on, social media, direct marke<ng and event marke<ng. Managed,
op<mized and recruited for an affiliate program with nearly 3000 affiliates.

?   Part of team that rebranded Jenson USA's online presence and marke<ng strategy
?   Saw significant growth in the AvantLink affiliate program from 2012 to 2013
?   Managed 2 company Priority Projects based on increasing customer reten<on.
?   Increased 30 day reten<on by 20% in 2013

Digital Marke9ng Supervisor

Wilt Kishimoto is a Senior E-Commerce Manager at TravisMathew. View their experience, skills and work history on Malakye — the professional network for…

Wilt Kishimoto — Senior E-Commerce Manager at TravisMathew

Wilt Kishimoto

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