Delta Mu Delta International Honors Society

Bike

Golf

Lifestyle

Music

Outdoor

Mountain biking

Golfing

Craft Beer

Road cycling

Ecommerce

Business Engineer

Other

Strategic marketing professional with over 15 years experience in quantitative &amp; qualitative analysis, reporting and media driven business development. Leadership roles include monetization of concept software and new operational models with an emphasis on contemporary, sustainable business in eCommerce, social media/publication, digital marketing/advertising &amp; business management.I am a passionate cycling industry professional; driven to create content, utilize eCommerce solutions to grow the industry, &amp; connect industry professionals with participants using social platforms.

●	Implemented strategy and best practices for a $750k annual advertising budget. 
●	Managed advertising strategies on Amazon Seller Central Campaign Manager, including A+ Content, Brand Registry, & Shopify store with $15M annual sales and a catalogue including 34k SKUs. 
●	Oversaw website traffic driven by Google Ads Performance Max campaigns, custom ads for asset groups, audience signals & detailed demographics with an average RoAS 2000%, CPC $0.45.
●	Analyzed ad budgets using Optymzr PPC Management software to automate performance metrics to achieve 180% decrease in spend YoY.

Director eCommerce

●	Leading project manager in global eCommerce supply chain, featuring a monthly subscription service for action sports athletes in mountain biking and motocross, annual revenue of $1.2M per year with 2,000 monthly members. 
●	Directed development of subscription services included budgeting, marketing CRM, website development, managing shipping partners and 3PL, managing warehouse staff, and supervision of development team. 
●	Advertising and analytical duties included 3 publications; websites generated a combined 15M monthly page views and hosted $2M in annual ad revenue, $800k affiliate revenue.

Director of Operations

●	Development of new programming for reporting based off Market Vision and Datavision software. 
●	Utilized data driven analytics to support sales team and maximize pricing based off daily forecasting to assist hotel operations, $10M per year from reservations.
●	Earned the Employee of the Quarter, 2nd Quarter 2013 for taking on training and development of new staff members - The Resort at Pelican Hill Golf Operations. 

Revenue Manager

●	Implemented a national marketing campaign to raise traffic to website, exceeding 200%. 
●	Created a competitive pricing strategy, increasing sales over 100% year over year. 
●	Managed global network consisting of 50 photographers and 80 distribution agencies.

Financial Manager, Marketing Consultant, Data Analysis

William Morris is a Business Engineer at Dreamruns in Long Beach, CA. View their experience, skills and work history on Malakye — the professional network for…

William Morris — Business Engineer at Dreamruns

William Morris

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