William Madrid
Product & Sales Professional · LaxWRX
Greater Sacramento
In My Own Words
Experienced sales and product manager with a demonstrated history of excelling in the sporting goods industry. Skilled in Sales Strategy, Market Research, Sales Presentations, and Marketing Strategy.
Work Experience
Sales & Consulting Manager
LaxWRX2024 – Present
● We provide sales, product development, marketing, and consumer insights services to clients in the sporting goods industry
Director of Global Sales & Product Management - Lacrosse
True Temper Sports2022 – 2024
● Generated 70% increase in revenue for 2022 ● Restructured inter-departmental product management team
Global Sales Director - Lacrosse
True Temper Sports2021 – 2024
● Generated 132% increase in revenue for 2021 ● Created and implemented international sales strategy
Western U.S. Territory Manager - Lacrosse
Warrior Sports - A New Balance Company2019 – 2021
● Oversaw sell-in of the Warrior and Brine brands to specialty and regional chain accounts ● Cultivated detailed and extensive product knowledge to promote each brand's message
Director of Sales
Atom Skates - A Tournament Sports Marketing Company2020 – 2021
● Led territory to a 683% increase in revenue for fiscal 2021 ● Created, evolved, and implemented national sales strategy ● Managed 200+ accounts, prospects, and leads
Consulting & Sales Manager
LaxWRX2019 – 2021
● Provided clients with expert sales, product, marketing, and consumer insights services ● Developed best practices and implement data-driven action plans
Western Sales Manager & Product Consultant
Atom Skates - A Tournament Sports Marketing Company2019 – 2020
● Produced sales and product data with action plan-based analysis ● Developed and implemented regional sales strategy ● Guided territory to a 237% increase in revenue
Sales Representative
Pukka, Inc.2020 – 2020
● Company representative for custom hats & coldweather knits for team, corporate and more
National Sales & Product Manager
Unique Sales Co2018 – 2019
● Modernized marketing and sales strategy for B2B on-demand performance apparel manufacturer ● Created and implemented incentivized discount programs ● Generated new accounts across the U.S. and Canada ● Produced product road maps and revenue projections for each category
Product Manager Men's Lacrosse
STX, LLC - Official Licensee of NIKE2016 – 2018
● Continuously improved and branded over 1,000 SKUs across 6 categories ● Ensured that product was on time, on cost and to specification ● Spearheaded and quantified field testing for hard and soft goods ● Worked cross-functionally with R&D, Marketing and Sales
Western U.S. Territory Manager
STX, LLC - Official Licensee of NIKE2012 – 2016
STX Men's & Women's Lacrosse, STX Ice Hockey, STX Field Hockey & STX Golf | NIKE Men's & Women's Lacrosse ● Communicated brand message in an impactful manner to maximize sell-in ● Armed retail partners with data-based quarterly strategies ● Grew same-door business by over 6% each year
Sales Account Manager
South Swell Sports2009 – 2012
● Generated leads and managed relationships with over 60 team customers
Retail Manager
South Swell Sports2010 – 2012
● Opened, marketed and managed the first lacrosse specialty store in Los Angeles ● Top grossing factory store for market leading lacrosse apparel brand, Adrenaline
Corporate/Team Outside Sales, Retail Manager & Lacrosse Buyer
Kramer Sporting Goods2008 – 2009
● Designed and implemented lacrosse retail and sales programs
Assistant Director of Equipment
Beverly Hills Sports Council2007 – 2008
● Managed equipment contracts, housing and general needs for MLB clients
Genetics Laboratory Research Assistant
UCLA EEB Department2004 – 2006
● Anolis lizard caretaker and polymerase chain reaction (PCR) technologist
Education
Diploma
Long Beach Woodrow Wilson High School1997 – 2001
● Varsity Golf - Moore League Individual Champion (2001), Moore League Team Champion ('98-'01) ● Long Beach Century Club Player of the Year, Boy's Golf (2001) ● Jazz Band - Bass, Leake Outstanding Musician Award (2001)
