William Lankford

William Lankford

Eccommerce · La Jolla Group

San Francisco, CA

In My Own Words

Talented writer and copywriter leveraging market-savvy acumen in business or consumer trends monitoring and analysis to create new or re-define existing brand strategies. Expert project manager adept at collaborating and coordinating efforts to consistently produce marketing and advertising collateral that drives awareness and profitability. A proficient amount of experience within the areas of editorial, public relations, creative writing, fine arts, cultural trends and copywriting.

Work Experience

Eccommerce

La Jolla Group

2020 – Present

Trouble shooting,Customer focus Proficient, In Zendesk, Shopify, Excel, Full Circle, Loop returns. Signifyd, Microsoft teams, Lectra Fashion PLM Communication, technical support, Knowledge of product and service.

Freelance writer and editor

International Code Council

2020 – 2020

Writer/ and Editor for the International Code Councils Building & Safety Journal. Conducted and wrote Interviews with employees in and around building safety and, building code officials.

Writer Editor/Intern

Juxtapoz Art Magazine/Thrasher skateboard magazine

2017 – 2018

Transcribed print and online articles. Wrote and edited press releases editing and rewriting/print & online. Assisted with submissions from artist for print & potential online content.

Associate Music Editor

Gross Magazine

2016 – 2017

Associate music editor, copy editor for print, online and all social media outlets. Composed, revised and proofread all stories and articles prior to distribution

Merchandising & Sales

Nice Collective

2015 – 2016

Online Sales Director Developed Planogram Merchandised & maintained that all units were properly stocked. Sales Reporting, maintained customer relationships both online and in store.

Managing Editor

Soma Magazine

2013 – 2015

Wrote, edited and produced stories for multiple platforms within SOMA. Arranged and Conducted interviews with multiple artists and musicians, headed advertising & sales Managed writers, remote freelancers, designers, media specialist and production staff. Maintained accurate client records to ensure account continuity.

Education

Certificate

UCSC Silicon Valley Extension

2022 – 2022

Certificate

BA in Journalism/Marketing

San Francisco State University

2015 – 2018

BA in Journalism/Marketing

Interests

EditingWritingMarketingBrand marketingEverything musicArt and action sports related.Advertising and salesCopywriting and copyediting

Industries

Creative AgenciesFashionLifestyleMoto & PowersportsMusicOutdoorSkateSnowSurfTech

Activity

Recent posts, comments and shares.