William Cook
Art Director · LPL Financial
San Diego, CA
In My Own Words
I am an innovative and deadline-driven Visual Designer with 15+ years of experience developing and generating user-centered digital/print marketing material from initial concept to final, polished deliverable.
In my previous role as Art Director at Innovision Marketing Group, I was responsible for designing and developing a wide range of marketing materials for a variety of clients. I am well-versed in user-centered design principles and skilled in a variety of design software applications including Adobe Creative Cloud.
My portfolio is here: www.willcookart.com
Please reach out if you would like to set up a call to explore future opportunities. Im seeking a group of talented individuals within a vibrant company culture focused on challenging projects and innovative solutions. It's not just about the work; it's about creating something extraordinary together.
Work Experience
Graphic Designer / Branding Services
LPL Financial2024 – Present
As a Graphic Designer within the Branding Services department, I design and build comprehensive branding packages for LPL Advisors. Deliverables include custom logo development, stationery design, business cards, website wireframes, and social media templates — ensuring a cohesive and professional visual identity across all advisor touchpoints.
Art Director
InnoVision Marketing Group2022 – 2023
As an Art Director at Innovision, my role encompassed a range of responsibilities across different clients and industries. My primary responsibilities included: Valley View Hotels and Casinos: • Generated visually appealing promotional materials, such as brochures, newsletters, flyers, and digital advertisements. • Designed captivating visuals for various marketing collateral to engage customers and promote the Valley View brand. Island Fin Poké Co. and Huey Magoo’s Chicken Tenders: • Crafted compelling advertising layouts for print materials, including flyers, banners, and posters. • Designed eye-catching outdoor signage to enhance brand visibility and attract customers. • Implemented effective web marketing strategies to increase online presence and drive customer engagement. • Promoted events through various marketing channels, including digital platforms and social media. Palomar Health Medical Group: • Produced a variety of healthcare documents, including Patient Forms, Patient Education Materials, Wayfinding and Signage, Safety and Emergency Preparedness Materials, and Staff Training Materials. • Development of informational graphics and illustrations to enhance the understanding of healthcare concepts and improve patient experiences. Branding and Logo Development: • Created unique and impactful logos that accurately represented clients’ brands and values. • Presented branding concepts and strategies to clients, showcasing the visual elements and explained the rationale behind the designs.
Senior Graphic Designer
Alternative Strategies2021 – 2022
As the Senior Graphic Designer at Alternative Strategies, my primary responsibilities involved: • Designing event promotion signage to effectively promote various events. • Creating visually engaging graphics for social media platforms. • Developing branding elements and logos for clients. • Illustrating and designing menus for restaurants and establishments. Our clients included well-known local businesses such as Breakfast Republic, The Original 40 Brewing Company, Barleymash, City Tacos, and The Smoking Gun.
Graphic Designer / Production Artist (contract)
IDW Publishing Inc.2019 – 2019
Comic Books and Graphic Novels • Art prep- processing pencil and/or ink roughs for lettering • Script review and input (dividing story into panels) • Lettering including SFX (sound effects) and any supporting graphics • Implementing ongoing changes and adjustments from editors • Paste up and submission for final approval • Adhered to strict branding guidelines from companies like Disney, CBS, Sega and Hasbro.
Graphic Designer (contract)
Chuze Fitness2018 – 2019
• Print + web production work (i.e., manuals, sales sheets, digital banner ads) • Billboard design • Exterior window clings • Image archive organization • Creating icons/badges • Maintained lean + corporate design aesthetic • Demonstrated proficiency in Photoshop, Illustrator + InDesign
Illustrator Layout Artist
TPub Comics2015 – 2018
• Graphic Novel Series "Man of Medan"Story by Terry Mayo • Roughs and character design • Pencils / Inks • Letters and editing • Layout and page/panel design • Cover (2 variants) • Prepress • Signings and Promotion • San Diego Comic-Con "Creative Connection All-Stars" Panel 2018
Graphic Designer
Garden Fresh Restaurant Corp. (dba Souplantation & Sweet TomatoesRestaurants)2014 – 2014
• Magazine and newspaper ad design • POP and In-store signage • Packaging • Photography shoot direction including food styling and digital image correction • Infographics
Web Designer Project Manager
Zoovy2007 – 2013
• Ecommerce store and Responsive design for mobile devices using AdobeCreative Suite • Liaison between clients and developers throughout the design and build process • HTML and CSS editing • Live testing and problem solving • Store updates and maintenance • Followed branding and style guides provided
Education
UI/UX Design Professional Certificate
University California San Diego2019 – 2020
UI/UX Design Professional Certificate
Projects
Social Media & Advertising
https://willcookart.myportfolio.com/web-app-designThese are a few samples from my time at Alternative Strategies.
