William Bacon

* As a Digital Event Director, successfully executed numerous events in physical and virtual environments, resulting in increased engagement, positive feedback, and repeat business from satisfied clients. *As the marketing and communications lead, developed and executed effective branding and go-to-market strategies, increasing brand recognition, customer acquisition, and revenue growth for the organization. *Partnered with product management and contributed to developing a platform roadmap that prioritized digital workflow and on-site technologies, leading to increased efficiencies, customer satisfaction, and revenue growth. *Through extensive research and development efforts, designed and implemented innovative camera systems and workflows, resulting in improved image quality, streamlined production processes, and cost savings for the company.

Special Events and Web Promotions. Brand development, social media, video and graphics editor. Developed customer service support system. Product trainer.

Creator of Shoptheblend.com which sold snowboard/skateboard gear and apparel. I set up 2 store POS locations and an integrated the e-commerce/shipping operation. I ran the marketing efforts, video production, and organized local events. I created graphics for ads and print collateral. SEO/SEM Specialist.

Produced digital photography and broadcast commercials of products and services. Formatted and archived all images and videos. Created and managed a new company website and user forum. Conceived and accomplished resort photography to maximize the impact on the target audience. Increased youth awareness by developing new terrain parks.

Directed and produced digital photography and video of products and services. Color corrected, formatted and archived images and videos. Created and managed a powerful web-based image gallery for key customers and sales representatives. Conceived and accomplished catalog photography to maximize the impact made on the target audience.