Will Story

Compile artwork direction for multiple brands seasonally. Collaborates with in-house designers, freelance designers and outside partners to design and execute seasonal product line sheets. Product consists of apparel, accessories, footwear, home goods and skate & snow hardgoods. Seasonally research skate, fashion & cultural trends based on target markets. Collaborates with design teams to compile and present seasonal trend, color story, and art direction for graphics and print patterns. Oversees and directs the design and development of product for multiple licensing projects with artists, brands and industry influencers through close communication and collaboration with team of graphic designers as well as apparel designers, technical designers, production planners, product merchandisers, design directors, and shareholders.