Will Kromer
Graphic Designer · DineAmic Hospitality
Chicago, IL
In My Own Words
Senior graphic designer with a strong drive to help companies bring their creative vision to life and effectively engage with their target audience. Experienced as a freelance and in-house designer across a range of industries including food & beverage, hospitality, luxury, action sports, and publishing. Skilled in branding, logo design, advertising/marketing campaigns, editorial design, print production, animation, and illustration. Currently working in Chicago, IL. My work can be found at: www.willkromer.com
Work Experience
Graphic Designer
DineAmic Hospitality2021 – Present
- Collaborated with the marketing team to design marketing and advertising campaigns consisting of digital and print collateral, social media content, website banners, restaurant menus, and event signage - Operated all in-house print production - Designed brand identity systems and website designs for emerging restaurant concepts - Prepared images for digital and social platforms through color correction and photo retouching - Coordinated production and managed relationship with packaging vendors - Oversaw and manage an organized file system for graphic design resources to be easily accessed and maintained
Freelance Graphic Designer
We Can Women2022 – 2022
- Worked with creative director to develop a visual identity system that aligned with brand strategy and target audience - Provided ongoing support and maintenance for completed design projects to ensure consistent brand representation across all platforms
Contract Graphic Designer
Axion Footwear2021 – 2022
- Designed monthly print advertisements published in Thrasher Magazine - Collaborated with shoe designer and brand manager to produce four seasonal product catalogs ranging from 10-40 pages in length; delivered across print and digital platforms - Developed digital advertising campaigns including email marketing, website banners, and social media graphics, to promote new product releases, sales, and events - Enhanced brand guidelines to help build and support a professional brand image
Freelance Graphic Designer
Financial Growth Partners2022 – 2022
- Designed a creative and cohesive brand identity that aligned with the company’s core values, target audience, and marketing objectives - Created engaging presentations for client meetings to showcase company’s brand identity and capabilities - Developed visually appealing graphics, videos, and animations for social media campaigns
Lead Graphic Designer
Art Craft Paint Inc.2021 – 2021
- Collaborated with clients to design exterior airplane graphics - Prioritized positive and consistent communication to guarantee client satisfaction - Designed all marketing collateral such as brochures, banners, and social media graphics - Prepared aircraft tail-numbers, placards, and designs using a commercial vinyl-cutter
Lead Graphic Designer / Digital Printer
All American Screen-Printing2020 – 2020
- Worked with clients to understand their branding needs and designed custom logos and brand identities that aligned with their company’s vision - Prepared all files for varying forms of print production - Managed and maintained digital heat presses, DTG printers, and large-format inkjet and laser printers - Utilized advanced color management techniques to ensure accurate and vibrant printing results - Maintained consistent and professional communication with clients
Graphic Art's Teacher
Fusion Academy Miracle Mile2016 – 2020
- Provided a one-to-one teaching experience in the areas of Graphic Design, Studio Art, Digital Photography, Art History, and Portfolio Development, for grade levels 9-12 - Maintained complete and accurate academic records - Managed a team of Electives teachers and trained all incoming Electives teachers - Held monthly department meetings, as well as individual teacher review meetings - Assured all teachers had appropriate lectures and lesson plans that met desired state requirements
Education
Bachelor's Degree of Fine Art
The Art Center College of Design2013 – 2016
Bachelor's Degree of Fine Art
