West Mandell
Graphic Designer & Art Director · WAMWORK Digital Design + Website Construction
San Diego, CA
In My Own Words
Growing up in the midwest between two brothers made me a competitive individual. We got into action sports as well as traditional. Through those experiences it taught me to be independent as well as a team player. That is how my work ethic is with design. It fits me so well with my creative thought. When someone tells me about their brand, logo ideas come flying. I also really enjoy being meticulous with page layout or free styling with apparel tech packs. I love to collaborate with other creatives but it doesn't happen often working on my own clients from home. I am looking to spend my time working in a cool, creative space with others to be fully involved!
Work Experience
Owner Digital Designer
WAMWORK Digital Design + Website Construction2018 – Present
First-stop-shop for turn-key branding, websites and more. My personal creative agency. wamwork.com
Creative Director & Brand Ambassador
R3Di2022 – Present
I was hired on to be the brand ambassador and spokesperson of the newly launched R3Di. Soon after I took over the responsibilities of graphic and web design for the brand. R3Di manufactures purpose built gear for the smart adventurer. This aligns with my lifestyle that consists of motocross, mountain bike, snow sports and camping. The roles: Brand Ambassador - Spokesperson and assisting sales at events such as Cars ‘N Copters, SEMA SHOW, Baja 1000, Fuel Run and more. Content Manager - Hiring model talent and media to capture the experience at events. As well as planning promotional photo/video content for social media and website usage. Graphic & Web Designer - Applying my skills and experience in digital design to improve and maintain R3Di.com. Along with social media on Instagram, Facebook and YouTube. Creative Director Working as a graphic & web designer hybrid part-time has turned into taking over all of the creative direction. I bring in my team to accomplish photo/video and animation making this a full production agency. Production: - Studio and Lifestyle photoshoots of products - Scouting and securing commercial shoot locations - Ideation and creation of next level animations, customized to their products. Designing all creative assets such as: - Product Brochures - Package Designs - Event Invitations - Email Campaigns - Apparel Design and Print Coordination
Creative Director
ATEL2022 – Present
Working as a graphic & web designer hybrid part-time at ATEL has turned into taking over all of the creative direction. I bring in my team to accomplish photo/video and animation making this a full production agency. Production: - Studio and Lifestyle photoshoots of products - Scouting and securing commercial shoot locations - Ideation and creation of next level animations, customized to their products. Designing all creative assets such as: - Product Brochures - Package Designs - Event Invitations - Email Campaigns - Apparel Design and Print Coordination
Marketing & Social Media Specialist + Graphic Designer
More Lane Inc.2021 – 2022
-Proactively develop, implement, and manage the day-to-day execution of marketing activities across all channels and platforms, determine the most effective strategies to help meeting revenue goals. -Manage all Social Media accounts: produce, update and edit written, photo and record and live social media content, develop and manage social media marketing and influencer marketing strategy. -Communicate with followers, respond to queries in a timely manner and monitor customer reviews. -Website management and maintenance updating with new products info & products images, monitor & improve Web Traffic; Develop positioning and messaging strategies for our websites and make SEO adjustments as needed, monitor SEO and web traffic metrics, set specific objectives and report on ROI. -Organize campaigns that utilize stunning graphics to create a unique impression of our Brands while promoting increased visibilities. -Track and drive marketing leads through the sales process and report status/results regularly; -Develop products content to be used on social media and websites, partner with the Operation Manager for content creation and other relevant digital assets that need to be created or executed on all social media platforms, engage in digital marketing and weekly/monthly blast emails campaign, newsletters. -Design and format digital marketing materials, constantly create marketing contents and keep updating our Brands Statement throughout all platforms and channels all over the seasons and the year, including catalog, banners, billboards, line sheet, newsprint, digital ads, newsletters, social media posts and event related materials. -Analyze inbound leads marketing campaigns to bring new qualified leads to our system; -Create designs, concepts and sample layouts based on knowledge of layout principles and aesthetic design concepts. -Provide marketing support and assistance in coordination of all aspects of the internal and external marketing for the global market. -Stay up-to-date with current technologies and trends in social media, design tools and applications. -Coordinate and support lifestyle shooting with contracted photographers, contacting fashion models for styling and shooting campaign. -Respond to the HR Agents or Influencers to negotiate the marketing and promoting assignments. -Seasonal products & props shootings, images reedit, retouch and graphics designs. -Perform special projects as required by the company.
Graphic Designer & Web Designer
State of Ethos / Team Fried2020 – 2021
- Full time in house Graphic Designer for 2 companies in the motocross and clothing industry. - Redesigned full websites on Shopify. - Designed clothing and tech packs for printers. - Added all new products and descriptions to the website. - Designed Email Marketing and social media management.
Graphic Designer
Speed By Design2018 – 2021
Since I am the only designer for this small business, I wear many hats. For example, custom layout for a 44 page catalog, to shooting and adding products to the website. Some other tasks were creation and management of social media advertisements. I also created email blasts and kept track of customer/dealer data through the website.
Package Designer
Tree House Kids2018 – 2019
Worked on site with the company to redesign outdated packaging elements. This ranged from multiple sizes and styles of products sold in stores such as Walmart and Bass Pro Shops
Graphic Designer
Split Designs Co2016 – 2017
Worked directly with the owners and designers to create dirt bike graphics kits for retail customers. A typical day would be checking emails and receiving orders to customize per request of the customer. Then I would use adobe illustrator to bring their vision to life. We would knock out around a dozen in a day.
Education
Projects
ATEL Stationary Design
Elevating professionalism with every letter and memo. 📝 👇🏻 Behind every seemingly simple letterhead and thank you card lies thoughtful design. Experience the profound impact when tailored uniquely to you.
Billboard Photoshop Manipulation
Concept is to replace and touch up a photo to show a client what their billboard will look like in Los Angeles, CA. Skills: Photoshop
Website Builds
Full website builds for the following clients. Visit https://www.wamwork.com/website for more.
Interests
Skills
Industries
Activity
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