Fashion

Surf

Yoga

Running

Surfing

Reading

Photography

Traveling

Beach

Paddle boarding

I grew up along the coast of California sharing a love for the ocean. Since then, I have sought out like minded businesses that share a focus on sustainability and community.




"Durable gear that supports a slow lifestyle."

With a background in design and branding Kelly Searl, creative director & owner, is passionate about keeping the bespoke offering that Pony Rider is so well known for. Our limited edition collections keep the brand stimulated and the market hungry for unique quality and variety in home goods.
Since the launch of Pony Rider, they have worked within the commercial sector and endeavor to grow this arm of their business, working closely with interior designers to develop unique customised finishes for commercial spaces. Pony Rider's range of heavy grade linens, industrial canvas and merino wool are a few of the textiles we source to help translate our designs to the world.

Flagship Store Manager

"We believe style & sustainability are inseparable."

Founded in 2000 by California native Amahlia Stevens, Vitamin A combines feminine design with sustainable innovation. All swimwear and apparel products are designed and produced locally in California from plant-based and recycled materials. As a proud member of 1% for the Planet, Vitamin A give back to organizations who work to protect the oceans.

Retail Brand Manager + EA to CEO

NILS Skiwear became one of the first fashion companies to incorporate Gore-Tex into their collections. With the innovative design of the high waist, stretch bottom suit they soon began to dominate the stretch suit market. Over the course of the next several years NILS established a reputation as the best fitting womens skiwear collection in the business and the product offering was extended to include sweaters, fleece, resort wear and petites. The universal active sportswear layering system and waterproof, breathable outerwear system is consistently regarded as the most complete offering for women in the industry.

Marketing Manager & Customer Relations RepresentativeMarketing Manager & Customer Relations Representative

The Shop created to make you crave that summer glow.
We are the essence of the beach lifestyle. 
The free-spirited and effortless beach babe.
The Shop is indicative of its surroundings, necessities, and essence of community.
It's a place where the surf vibes collide with fashion.
Capturing that feeling of salty and sun-kissed all year round.

Assistant Manager

Wesley Boulton is a Flagship Store Manager at Pony Rider Australia in Laguna Beach, CA.

Wesley Boulton

Wesley Boulton

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