Lifestyle

Skate

Surf

Golf

Sports as a whole. my family and dogs are extremely important to me. finding that balance and getting with a team that believes in that as well. i love retail design and store development and layout

Creative Specialist - Design, Marketing Strategy, and a love for the game of Golf!

Specialist & Consultant

Social Post Concepts for Edel Golf

Just did some concepts for some soft goods for Edel Golf, and made some mock social media posts for them. 

Golftec Optimotion Social Post Concept

Worked on a few concepts for Golftec. Purely wanted to do some creative stuff for them. 

ICON Electric Vehicle Mock Site / Social Posts

Did a concept for a web home page, and some social media posts. Wanted to do something that was different than your "normal" golf cart companies website. Taking some inspiration from Nike, and Apple on a clean and modern look. 

I'm not one to want to talk about myself. I thrive as a team player, understanding that even when I'm the sole member of my department, I contribute to a larger community. With over 20 years of experience; background includes working with prominent brands and boutique agencies, allowing me to grasp the unique personality of each client. Experience in creative design, art and creative direction, experiential marketing, and production. 

In my career, I've honed my skills in strategy, delving into clients' voices and demographics. This journey has fueled my passion for marketing, leading teams—both internal and external—to successfully execute projects ranging from simple signage to comprehensive brand identities, trade show booths, and monthly promotional signage and marketing kits. I would compare this to a kid who wants to play baseball professionally, my career has been like playing in the major leagues.

Transcending my professional achievements, I've seamlessly integrated my background into my other passion—golf. I firmly believe that passion, combined with dedication, breeds greatness. Recognized for consistently delivering impactful results, I excel in fast-paced and dynamic business environments, navigating challenges with finesse.

I am continually recognized for the ability to deliver impactful results while leading in fast-paced, dynamic business environments.

When Steve Jobs gave his commencement speech at Stanford, he signed off with a quote from a magazine he was reading as a kid "Stay hungry, stay foolish"...This philosophy guides me daily, fostering an infinite mindset for continuous personal and professional development. I am committed to evolving myself, my teams, and my abilities, always striving to be better, not just the best.

Areas of Expertise Include:

Creative Direction • Art Direction • Graphic Design • Print Production • Project Management • Account Management • Client Retention • Client Relationships • Inside Sales • Experiential Marketing • Brand Strategy • Brand Management • Brand Standards • Event Coordination and Logistics • Operations Management • Process and Procedure Development and Implementation • Layout & Composition • Critical Thinking • MS Office (Word Excel Outlook Power Point)  • Adobe Creative Suite (Photoshop Illustrator InDesign) • Time Management and Project Scheduling • Team Management • MAC Proficient • Retail Design Strategy • Resource Allocation • Vendor Relationship Management • Strategy and Execution • Business Solutions • Print Productions Operations Leadership • Staff Management

#opentowork

Creative Services Specialist

• Designed and launched the company's entire digital marketing infrastructure, creating website, and digital marketing strategy with extremely limited resources and budget.
• Spearheading networking efforts to work along side other brands in the golf industry to grow brands footprint.
• Launched dealer recruitment website and marketing materials helping contract 50 dealers in the first year efforts. 
• Designed and lead trade show efforts and initial brand launch.
• Developed internal processes and procedures for marketing team to track budgets, approval procedures for new creative, and dealer communications for marketing team.
• Built a workflow process to improve coordination between creative teams, internal team, and external resources
• Working to create metrics, and KPI’s based upon data gathered based upon first year of sales, visibility and marketing strategy.
•Creative Design: Designed creative for social media and dealer graphics post-product release.
•Business Strategy: Executed plans for brand growth and market presence.


Creative Design: Proficient in Adobe Creative Suite, with expertise in graphic design, POP design, and vector illustration.
Project Management: Led cross-functional teams in successful campaign implementation.
Brand Development: Nurtured brand identity through creative solutions, corporate branding, and visual communication.
Collateral and Advertising: Developed impactful marketing collateral for brand initiatives.
Art Direction: Provided creative direction for digital illustration, image editing, and typography.
Elevate your team with a strategic marketing leader experienced in turning challenges into opportunities, driving brand growth even in resource-constrained environments.

Brand Manager / Marketing Manager / Creative Designer

Key Achievements and Responsibilities:
Client-Facing Leadership:

Working at an executive-level, client-facing responsibilities, serving as the organization's ambassador in the marketplace.
Leveraged deep technical knowledge to support the Sales team in closing new business opportunities.

Project Management:
Successfully managed and led projects ranging from $80,000 to $150,000 per month, ensuring timely delivery and budget adherence.

Strategic Account Management:
Led key account management, fostering long-term, professional client relationships that contributed to business growth.

Operational Excellence:
Implemented strategic changes to enhance efficiency and boost departmental profits, overseeing overall company operations.

Cross-Functional Collaboration:
Orchestrated collaboration across departments, including hiring, Creative and Production teams, inside sales, and client retention.
Strategic Leadership:

Worked closely with senior management to develop long-term operational strategies aligning with company objectives.

Departmental Well-being:
Ensured departmental efficiency by collaborating with leaders, including the Director of Production Operations.

Ownership Liaison:
Collaborated with ownership to make decisions for operational activities, set strategic goals, and drive business growth.

Team Leadership • Vendor Management • Business Strategy • Customer Retention & Service • Graphic Design • Adobe Creative Suite • Project Management • Print Production Management • Corporate Branding & Identity • Creative Sales • Visual Communication • Art Direction • Advertising • Trade Shows • Press Checks • Process and Procedure Development and Implementation • Event Coordination and Logistics • Critical Thinking and Problem Solving

Director of Creative Services / Client Relations

Led day-to-day operations, collaborating with department heads to ensure seamless workflow and productivity.

Successfully served in a sales capacity, building and maintaining professional client relationships.

Established and maintained vendor relationships and partnerships, creating a collaborative resource pool for external capabilities.

Fostered a positive, productive internal culture that valued accountability, productivity, and professional growth.

Continually educated the team on new technology, materials, and processes within the print world.

Played a key role in budget control for individual jobs and overall monthly budgets, ensuring financial stability.

Offered effective solutions and worked collaboratively to resolve issues with the internal team and external clientele.

Created an innovative environment that encouraged outside-the-box solutions.

Key Skills:
Team Leadership: Led high-performing teams, fostering a positive and collaborative workplace culture.
Vendor Management: Established successful partnerships, creating a collaborative resource pool for enhanced capabilities.
Customer Retention: Built and maintained professional client relationships, contributing to increased customer satisfaction.
Customer Service: Effectively addressed and resolved issues with internal teams and external clients.
Graphic Design: Proficient in Adobe Creative Suite, with expertise in graphic design, image editing, and visual communication.
Print Production Management: Managed all aspects of print production, including pre-press, digital printing, wide-format printing, and press checks.
Project Management: Demonstrated expertise in overseeing individual jobs and overall monthly budgets.
Creative Solutions: Developed and implemented outside-the-box solutions, driving innovation.

General Manager

As a seasoned professional in graphic design and print operations, I've consistently optimized efficiency and delivered innovative solutions. My leadership drove operational changes, enhancing print efficiency cost-effectively.

Operational Leadership:
I've provided design and operations leadership, implementing changes that positively impacted print efficiency and cost savings.

Collaborative Design Innovation:
Collaborating closely with customers, I've developed innovative design elements, strengthening client relationships and resulting in impactful designs.

Diverse Design Portfolio:
My expertise spans simple posters to POP displays, showcasing versatility in graphic design, logo design, vector illustration, and more.

Team Collaboration and Creativity:
Leading cross-functional teams, I've brought conceptual ideas to life, inspiring creative innovation and translating visions into impactful results.

Proficient in team leadership, customer service, graphic design, logo design, vehicle graphics, Adobe Creative Suite, pre-press, digital printing, project management, print production, corporate branding, retail design, creative direction, layout, typography, and more.

Proven Results:
Consistently delivering high-quality designs and streamlined operations, I'm recognized for excellence and a passion for creative innovation.

In summary, my leadership in design and operations, collaborative client approach, diverse design portfolio, and extensive skill set make me a valuable professional in graphic design and print operations.

Director Of Design and Operations

•	Partnered with clients to design and produce fleet and custom vehicle graphics packages for emergency and commercial vehicles in the Colorado region.
•	Collaborated with local law enforcement to design safety graphics for their vehicles using reflective striping and graphics. 
•	Served as a key team member on the leading edge of officer road safety, focusing on introducing specialized design and product elements to make them more visible day or night.
•	Managed and directed the print production department, keeping machines maintained and running, so installation schedules were met. 
•	Completed R&D on new materials and worked with customers to find the best materials for their job and budget.

Design Director / Print Director

•	Collaborated with key clients to create a "360-degree experience" through brainstorming creative ideas and graphics solutions. 
•	Designed complete branding and artistic graphics packages that transformed interior spaces into visual experiences through the design, production, and installation of corporate identification, collateral, and special event signage. 
•	Worked hand-in-hand with architects, general contractors, interior designers, and end-users to make their brand come alive.

Creative Designer

Key member of the creative team. Created retail POP designs, and graphics for various markets. Starting in August 2000 fresh out of college, and worked my way up learning everything from how to develop film for screen printing, mixing my own spot colors, and understanding the Pantone charts, to working in pre-press. I learned to strip films, and set up art work digitally for screen print production. In the process of doing this I was also learning the how to design for retail, photo retouching, and understanding how to build art with a purpose. 

• Fast Food Monthly Kit Designs for McDonald's, Rally's & Checkers
• In-store POP Kits for Speedway of America, Kum & Go, Sears Grand, Staples, and other retailers.
•Part of the design team for True Value Hardware stores updated look as of 2002. Designed and created in-store signage, POP materials, as well as more permanent interior graphics.
• Designed special event graphics, and trade show booth graphics.

Lead Graphic Designer / Asst. Art Director

Wes Yelvington is a Creative Services Specialist at Altitude Exhibits in Littleton, Colorado.

Wes Yelvington

Wes Yelvington

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Interests

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Education history

College of Lake County