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Chief Strategist

Other Services

Curious, savvy, motivated and versatile marketing strategist on a 20-year journey to the
intersection of brands, music, technology and events.
Ardent believer in building deep, consultative relationships, catalyzing a "Fan-First"
methodology to marketing and partnerships, leveraging data + insights to help craft and
support important narratives while approaching opportunities with a keen strategic
process and pulse on culture.
Broad expertise building and managing nimble and resourceful teams that flawlessly
execute against marketing priorities.


Versatile entertainment consultancy helping brands, agencies and technology platforms navigate
the entertainment industry. Clients include:
+ Koji - lead strategy + entertainment practice for an early-stage marketing technology platform
while launching an in house creator services agency to engage and monetize content via
social

+ Igloo Coolers - Oversee music strategy and licensing for the Playmate 50th Anniversary launch focused on Country, Rock, Hip Hop and Pop

+ Launchr - lead strategy and business development for marketing services agency focused on a "moneyball for music" analytical approach to awareness and engagement for artist development, synch and promotion

+ Led the strategic practice for the agency with a focus on music, entertainment and emerging trends in the direct marketing, content and experiential space

+ Owned the relationship and provided high-touch client services for a marquee automotive client

+ Established and championed "Fans-First"; a vanguard industry perspective that transformed the entire brand-powered fan experience at festivals, events and VIP experiences

+ Focused on driving new business while providing insights, actionable data, marketing strategy and content curation for our diverse roster of clients including Ram Trucks, Gibson Guitar, YETI, Fireball Whiskey and more



Executive Director, Music + Marketing Strategy

+ Primarily responsible for the development of long-term strategic partnerships and sponsorship sales across both Warner Music Nashville (country) and Word Entertainment (ccm/heartland) roster of award-winning artists and wholly-owned events

+ Managed shared services team of five and annual marketing budget across both labels

+ Secured in excess of $2.5mm via event sponsorship, music video integration, talent  partnerships and media trade and promotion

+ Developed and executed Direct-to-Fan strategies, digital campaigns and social promotions across the entire roster of Warner Nashville & Word Label Group rosters

Sr. Director, Strategic Marketing & Partnerships

+ Responsible for developing consultative sales, marketing and strategic Direct-to Fan practices with key artist, management, label, agent, publisher, brand and ecosystem partners in the Country, Americana, Indie and CCM genres and brand/advertising space

+ Accountable for $1mm in annual gross revenue in Nashville; consistently exceeding target goals by amending SAAS model to agency services w focus on brand engagements, e-commerce, ticketing and VIP

+ Developed and taught a "Direct to Fan" curriculum which was adopted by MTSU and Belmont University (Where I taught as an adjunct professor), as well as multiple industry conferences and events like Grammy GPS, Synch Up, AmericanaFest, Canadian Music Week and more

Sr. Director, Artist Services

+ Secured Ticketmaster's reputation within the Nashville music community as a critical tour marketing and ticket sales partner

+ Developed strong, consultative relationships with key music industry insiders and influencers. Maintained a highly visible and positive presence for Ticketmaster in Nashville

+ Pitched, implemented and executed large-scale projects on behalf of touring artists. Provided analysis of strategic positioning and helping to identify growth opportunities and threats

Sr. Director, Music Services

+ Reporting directly to principal partners, responsible for business development, account management,
corporate tie-ins, partnerships, sponsorship and program development. The client roster included: Levis, Dockers, Disney Records, Urban Outfitters, Toyota, Milk Media and more

+ Co-produced, sold and tour managed "Disneymania - Concerts for Conservation" presented by Build-A-Bear Workshop with support from Southwest Airlines, Animal Planet, Sandisk's "Sansa Shaker" and KEWL Magazine. The tour benefitted the Association of Zoos and Aquariums and featured Disney Record's breakout act, T-Squad

Program Development Director

Wayne Leeloy is a Chief Strategist at CANVAS {strategy + talent} in Franklin, TN.

Wayne Leeloy

Wayne Leeloy

Skills

Interests

Industries

Education history

Leadership Academy / Leadership Memphis

Leadership Music

University of Memphis