Summary
Activity
Work experience
SpeedSociety.com
Creative Director | 08/2018 - Current
- Crafting a new direction for the entire brand look and feel
- Managing a team of 2 Videographers and a Multimedia Specialist from daily tasks to Creative Direction
- Creating cohesive Omni-Channel campaigns across Website, SMS, Email, and all Social Media platforms
- Directing an 8 episode video series called "Beyond the Build" that was released twice a week via Facebook Premieres (the show had a reach of 2 million after only 4 weeks)
- Directing and Producing photo and video shoots with upper echelon automotive talent
- Elevating the image and production value of the brand to align more with premium partners: VP Fuels, Michelin Tires, K&N Filters, ADV.1 Wheels and many more.
Scotty Cameron - Fine Milled Putters
Sr. Designer | 08/2016 - 08/2018
- Helping craft a consistent brand message of the American Master Craftsman
- Concepting and creating the most collectible and luxurious golf products in the industry
- Working with the team to manage brand perception and brand promise through designs
- Constantly pushing the boundaries in embroidery, wovens, and all other types of embellishing
- Effectively communicating with Scotty to properly bring his ideas to life
Thor Motocross
Designer | 12/2011 - 08/2016
- Designing and developing some of the most technically advanced racewear products in the industry
- Collaborating with cross functional teams to complete complex projects with the highest standard of quality
- Proactively assessing our current market footprint to better the position of the brand
- Updating and managing products within an online lifecycle management system
- Crafting a cohesive brand messaging that helped redefined Thor’s core values
- Utilizing current industry trends to strategically communicate our message with the consumer
- Taking ownership of the look and feel of large scale print projects
Clients Serviced: THOR MX, Z1R Helmets, Slippery Wetsuits, Parts Unlimited
DGWB Advertising
Art Director | 12/2009 - 12/2011
- Managed projects with production and account teams to produce campaigns on time
- Created campaigns that were on strategy and have been proven successful
- Campaigns that were also recognized within the local advertising awards committees
- Conceptualized creative projects from beginning pencil sketches to full completion
- Directed photo shoots that required working closely with photographers to achieve a unique look
Clients Serviced: Wienerschnitzel, Dole Bananas, GE's camera line (GIC), Hilton Garden Inn hotels, Kentucky Fried Chicken, CHOC Children's hospital, Jacuzzi brand spas
MEDL Mobile
Graphic Design Intern | 05/2009 - 12/2009
- Researched App technology in its infancy to innovate advanced user interfaces
- Utilized industry specific forums to launch and build buzz around MEDL’s Apps
- Content production for social media sites for MEDL Mobile and the iPhone Apps we produced
- Designed iStore icons and in-App graphics
- Created compelling web layouts and graphics to populate the MEDL Mobile site
Education history
The Art Institute of California
Bachelor of Science (BS) | 2007 - 2010
