Bike

Golf

Outdoor

Skate

Snow

Surf

Camping

Mountain biking

Rock climbing

Skiing

Hiking

Golf and family

A driven business professional with a demonstrated track record of improving sales, streamlining operational processes/procedures, and developing effective marketing plans. Provides strong leadership and uses methodical and creative thinking to solve complex situational and people-centric issues with practical solutions. Uses interpersonal communication skills and solutions based selling to inspire confidence among clients and customers.

•	In charge of budgeting and sales of over 12 million annually, with a seasonal staff of up to 25 people.
•	Implemented operating procedures to streamline inventory control and operations for 3 different warehouse locations.
•	Oversaw production of products and ordering products for sale to our customers, which include wholesale, retail and large agriculture farms.
•	In charge of sales team which includes 4 outside sales reps and 3 inside salespeople.
•	Built the company website and content and employed search engine optimization (SEO) to enhance traffic.  
•	Planned, coordinated, and advertised product demonstrations with sales reps to drive sales and brand.
•	Reduced operational costs 
•	Designed a new sales program, which included the development of new products.


General Manager / COO

•	Implemented operating procedures to streamline inventory control and operations
• 	Purchased inventory for retail shop 
•	Designed and created online rental system to streamline rental process
•	Created social media strategy to drive brand awareness that increased Facebook following by 90%


General Manager

Responsible for the sales and marketing operations of the company. Defined sales and marketing budgets to meet management and realistic expectations. Preformed SWOTT analysis of business in order to better market products and services to customers. Developed strategic plan for growth and expansion. Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback. Design print ads and publications. Gathered and analyzed customer insight on products and services. Ensured brand messages are consistent, nurtured and enriched all external perceptions of the company and growth of market share.
•	Increased sales 30% 
•	Implemented operating procedures to streamline inventory control and operations
•	Created social media program to drive brand awareness and further vision of the business

Sales and Marketing Manager

Responsible for managing the operational and fiscal activities of 5 stores: the main demo shop, gold club, mid-mountain demo shop, mountain bike shop and 5th shop which is the busiest shop in all of the Vail resorts engaged in ski and snowboard repair. Plan and develop systems and procedures to improve the operating quality and efficiency of the department. 
•	Increased the employee engagement survey results season over season and employee retention
•	Led a team in the development of new bike shop location with increased sales of 18%
•	Optimized operational process which lead to significant cost savings and increased revenue.
•	Oversee the staff development and team building for operations and sales staff to ensure high levels of quality work and productivity.

Demo Shop Manager

I am responsible for hiring, training, and coaching of employees on every aspect of the company policies and customer service expectations. I created the expansion plan for the business that included additional new locations, to increase revenue and profits. I manage the daily operational and fiscal activities of the company. Planed and developed systems and procedures to improve the operating quality and efficiency of the company. Design and develop policies and procedures,  purchasing of inventory, marketing, strategy development, Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems. Strategic Consulting, including business plan & sales strategy development, drafting policies.
•	Created Marketing plan
•	Developed Operational Strategy
•	Created Strategic Plans
•	Increased Revenue by 30%
•	Increased customer satisfaction and retention

Manage the operational and fiscal activities of the department. Plan and develop systems and procedures to improve the operating quality and efficiency of the department. Designed and developed policies and procedures. Supervise staff in accordance with company policies and procedures. Responsible for hiring, training, and coaching employees
•	Directed a team in the development of a sales optimization and marketing strategy for department leading to savings of 10% in employee expenses and 30% increase in revenue over budgeted amount
•	Set the all-time revenue record 4 years in a row
•	2009-2010 season an increase of 23% 
•	2010-2011 season increased revenue 13%
•	Reduced expenses by 21%, kept the wage percentage to 11% or lower
•	Directed the team that created and implemented an additional store. With a first year revenue of over $450,000
•	Designed and implemented in-house rental software including hardware and software requirements; with the use of the software, customer yield increased by 140%
•	Managed team in the redesign of the process and flow of the rental shop
•	Redesigned sales and customer service training for the rental shop
•	Designed the retail sales software
•	Managed retail inventories and supplies

Rental, Retail & Repair Manager

Managed day to day operations for the Championship Golf Course. Managed budgets and staff. Maintained golf cart fleet and driving range, Provided optimal customer service to Member and Guests.  Fulfills customer needs in a variety of  other responsibilities.

Outside Service Manager

I was responsible for the lead, planning and implementation of projects. Facilitate the definition of project scope, goals and deliverables. Define project tasks and resource requirements. Develop full scale project plans, assembles and coordinate project staff, manage project budget manage project resource allocation plan and schedule project timelines track project deliverables using appropriate tools provide direction and support to project team, quality assurance, constantly monitor and report on progress of the project to all stakeholders. Present reports defining project progress, problems and solutions. Implement and manage project changes and interventions to achieve project outputs. I created all project evaluations and did the assessment of results. I photographed all the Portraits and Weddings. 
•	Developed the marketing strategy for a Portrait and Wedding photography studio start-up that delivered online photo sales, wedding albums and promotional services both to business-to-business and business-to-consumer markets
•	Wrote formal marketing plans and formulated pricing schedules for all products
•	Created company's distinct business to consumer brand message
•	Identified and managed the marketing organization’s key external business partner relationships
•	Developed the media plan and oversees creative copy for an outdoor and radio ad campaign
•	Managed an online campaign that includes cost-per-action partnerships and banners ads
•	Implemented an affiliate marketing program and monthly e-mail marketing campaigns
•	Created sales collateral and online product demonstrations
•	Created photography workflow and image storage and backup policies

Director of Marketing

Manager

Walter Guasch is a General Manager / COO at Vital Garden Supply in Reno, NV. View their experience, skills and work history on Malakye — the professional…

Walter Guasch — General Manager / COO at Vital Garden Supply

Walter Guasch

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