Wade Larwin
Designer · Autosoft
Laguna Niguel, CA
In My Own Words
Highly motivated, visionary and performance-driven marketer with over 25 years of success in developing successful and strategic brand and marketing plans. Inspire others to find their passion in their creative journey through innovation, problem solving and ambition. Expert project management skills, planning and budgeting with research and analytics. Delivering Demand Generation programs to accommodate sales goals. Brand awareness and retention through print, website, digital advertising, trade shows/events with metrics and ROI to gauge success. Areas of Expertise Brand Strategy, Positioning, Brand Management, Marketing Planning, Creative Strategy, Budgeting, Media Planning/Buying, Creative Design, Project Management, Lead Generation, Video/photography (shoot and edit), Print, Digital Marketing (SEO, PPC, Social Media, Website, Video and Email knowledge of HTML/CSS/Wordpress), Trade Shows and Event Planning and Logistics.
Work Experience
Director of Marketing
Autosoft2019 – Present
• Build, direct and evolve an industry-leading marketing team to drive lead generation, brand awareness and retention for B2B markets • Ensuring that company branding is consistent across multiple channels • Analyze the health of current programs to ensure enduring success and expected results (traditional, press relations, trade shows/events, and digital) • Deliver quarterly analytical data to the CEO to ensure ROI on spend • Manage quarterly marketing budgets and event RFP’s, planning and buying • Environment and Graphic Design • Logistical planning for trade shows
Director of Marketing and Creative Services
JNR Incorporated2018 – 2019
• Concept design and development Demand Gen strategies and execute these via Account Base/Brand Awareness email campaigns, SEO, PPC, content marketing, social media, marketing collateral, including new product launches and sales support tools • Responsible for completion of every step, from concept through production and archive maintenance • Collaborate with creative services team, providing design input and assets for print and digital mediums for campaigns • Ensure that marketing materials are accurate and distributed on a timely basis • Mentor other designers/copywriters to push creative thinking and provide guidance on project execution • Assist in copy editing/proofreading for marketing materials • Create and maintain relationships with creative vendors, such as writers, videographers, illustrators and publications • Analyze the health of current programs through analytic reports to ensure enduring success and expected results • Solid knowledge of Project Management practices and techniques • Cater to customers needs to ensure success with their business requirements • IT support and training for all Apple, Microsoft, Adobe, font management for my team
Director of Marketing
DealerSocket2011 – 2018
• Direct a dedicated marketing team toward a focus on the profitability and long-term viability of the enterprise through concept, design, development, and implement all print, digital, video and Social Media • Ensuring that company branding is consistent across multiple channels • Build, direct and evolve an industry leading marketing team to drive lead generation, brand awareness and retention through acquisition and growth for B2B markets • Ensure the organization is on track for projected revenue goals by delivering Demand Generation programs to accommodate sales goals. (25% - 40% average on marketing originated bookings) • Analyze the health of current programs to ensure enduring success and expected results (traditional, press relations, trade shows/events, and digital) • Develop UI mockups and prototypes that clearly illustrate how web sites and emails function and look • Deliver quarterly analytical data to our Private Equity partners to ensure ROI on spend
Design Manager
Budding Culture2010 – 2011
Partner with clients to provide leads, campaigns and sales collateral, prospect database and sales enablement tools, including website, digital assets, demand generation, PR, analytics, SEO and events
Production Manager/IT Manager
Hayes Martin Associates2004 – 2010
Lead team of production artists to created print and web materials for catalogs, business packages, ads, websites and assembled copy and layout. Scheduled ads for newspaper and magazines. Assisted the production department and art directors in the production of all packaging, point-of-sale, marketing materials, comp materials and technical specifications for vendors.
Art Director/IT Manager
HEILBrice1998 – 2004
Designed print, web media, multi-media presentations, HTML/Java for various client websites. Edit TV commercials and corporate training videos for various clients. Built, installed, upgraded software/hardware and troubleshot Macintosh and Windows. Installed and managed LAN, WAN and Internet community environments. Developed quality control programs for out-going media and data storage systems.
