Wade Larwin

• Build, direct and evolve an industry-leading marketing team to drive lead generation, brand awareness and retention for B2B markets • Ensuring that company branding is consistent across multiple channels • Analyze the health of current programs to ensure enduring success and expected results (traditional, press relations, trade shows/events, and digital) • Deliver quarterly analytical data to the CEO to ensure ROI on spend • Manage quarterly marketing budgets and event RFP’s, planning and buying • Environment and Graphic Design • Logistical planning for trade shows

• Concept design and development Demand Gen strategies and execute these via Account Base/Brand Awareness email campaigns, SEO, PPC, content marketing, social media, marketing collateral, including new product launches and sales support tools • Responsible for completion of every step, from concept through production and archive maintenance • Collaborate with creative services team, providing design input and assets for print and digital mediums for campaigns • Ensure that marketing materials are accurate and distributed on a timely basis • Mentor other designers/copywriters to push creative thinking and provide guidance on project execution • Assist in copy editing/proofreading for marketing materials • Create and maintain relationships with creative vendors, such as writers, videographers, illustrators and publications • Analyze the health of current programs through analytic reports to ensure enduring success and expected results • Solid knowledge of Project Management practices and techniques • Cater to customers needs to ensure success with their business requirements • IT support and training for all Apple, Microsoft, Adobe, font management for my team

• Direct a dedicated marketing team toward a focus on the profitability and long-term viability of the enterprise through concept, design, development, and implement all print, digital, video and Social Media • Ensuring that company branding is consistent across multiple channels • Build, direct and evolve an industry leading marketing team to drive lead generation, brand awareness and retention through acquisition and growth for B2B markets • Ensure the organization is on track for projected revenue goals by delivering Demand Generation programs to accommodate sales goals. (25% - 40% average on marketing originated bookings) • Analyze the health of current programs to ensure enduring success and expected results (traditional, press relations, trade shows/events, and digital) • Develop UI mockups and prototypes that clearly illustrate how web sites and emails function and look • Deliver quarterly analytical data to our Private Equity partners to ensure ROI on spend

Partner with clients to provide leads, campaigns and sales collateral, prospect database and sales enablement tools, including website, digital assets, demand generation, PR, analytics, SEO and events

Lead team of production artists to created print and web materials for catalogs, business packages, ads, websites and assembled copy and layout. Scheduled ads for newspaper and magazines. Assisted the production department and art directors in the production of all packaging, point-of-sale, marketing materials, comp materials and technical specifications for vendors.

Designed print, web media, multi-media presentations, HTML/Java for various client websites. Edit TV commercials and corporate training videos for various clients. Built, installed, upgraded software/hardware and troubleshot Macintosh and Windows. Installed and managed LAN, WAN and Internet community environments. Developed quality control programs for out-going media and data storage systems.